Assistant Manager, Marketing

Puma Group; Selangor; On-site; MYR 180,000 - 280,000; Full time

Job summary

PUMA Group Malaysia is seeking a dynamic Sports Marketing leader to shape and execute local strategies, connecting with Malaysian consumers through key sports and cultural touchpoints and driving performance categories.

The role focuses on ambassador networks, partnerships, and activations to establish brand leadership in Malaysia. A minimum of 5 years in sports marketing and proficiency in PowerPoint and Excel are required.

Qualifications

• Bachelor's degree in Marketing, Business Management or relevant field.
• Minimum of 5 years' experience in sports marketing.
• Proficient in PowerPoint and Excel.
• English language proficiency required.
• Experience in running category marketing is a plus.

Responsibilities

• Develop and drive integrated marketing plans for performance categories (Run/Train/TeamSports) aligned with global and SEA initiatives.
• Lead agency collaboration and activation of partnerships, ensuring brand consistency and campaign effectiveness.
• Plan consumer-focused activations, GTM plans, sponsorships, and community engagements to drive brand visibility.
• Collaborate with Merchandising, Go-To-Market and Sales teams; report insights and strategic recommendations to Marketing Teamhead.

Education

Bachelor's degree in Marketing, Business Management or relevant field

Tools

PowerPoint

Excel

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. All genders are welcome.

YOUR MISSION:

We are looking for a dynamic Sports Marketing leader to shape and execute local strategies that connect deeply with Malaysian consumers through key sports and cultural touchpoints with a focus on driving PUMA’s performance categories, specifically Running and Training, while fostering a strong network of ambassadors, athletes, teams, and federations to establish brand leadership in Malaysia. This role will be pivotal in driving strategy, establishing partnerships, and executing impactful activations that resonate.

The ideal candidate will possess deep industry knowledge, a strategic mindset, and a proven ability to lead projects and teams while delivering measurable business results.

Task 1: Develop and Drive the Performance Portfolio Strategy

• Create and execute integrated marketing and communication plans for the Performance portfolio categories (Run/ Train /Teamsports) that align with Global and SEA marketing seasonal initiatives, ensuring seamless connection to product stories and business goals.
• Build a robust portfolio of ambassadors, athletes, and teams that amplify category storytelling and enhance PUMA’s reputation as the preferred brand in these categories.
• Anticipate market trends and consumer behaviors to develop future-forward strategies that keep PUMA competitive and innovative.

Task 2: Agency Collaboration and Partnership Activation

• Lead and manage relationships with creative, content, PR, and event agencies, ensuring alignment with PUMA’s brand vision and marketing objectives.
• Oversee the development and execution of marketing communication plans, leveraging digital, social, and PR channels to showcase key partnerships and amplify brand visibility.
• Evaluate agency performance and outputs, providing clear feedback to ensure timely delivery, brand consistency, and campaign effectiveness.

Task 3: Consumer-Focused Activations and Engagemen

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• Plan and lead impactful GTM plans for Performance business unit, including events, sponsorships, and community engagements that drive brand visibility and product adoption.
• Work closely with cross-functional teams (Retail, Wholesales, E-commerce) to integrate activations into broader consumer touchpoints.
• Oversee the development of creative assets and digital content to amplify storytelling across owned and earned media platforms.

Task 4: Cross-Functional Collaboration and Strategic Reporting

• Collaborate closely with Merchandising, Go-To Market and Sales teams to ensure alignment on marketing initiatives and brand messaging.
• Present reports, campaign insights, and strategic recommendations to Marketing Teamhead, driving informed decisions to refine and enhance performance marketing efforts.
• Act as the key liaison between local and regional teams, ensuring clear communication, resource alignment, and adherence to global and regional directives.

YOUR TALENT:

Education: Bachelor's degree in Marketing, Business Management or relevant studied.

Professional: A minimum of 5 years of experience in sports marketing, preferably with exposure to the running category. Demonstrated ability to develop and execute marketing strategies that drive consumer engagement and business growth.

IT Skills: Powerpoint and Excel

Language Skill: English

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.