Senior Social Media Marketing Executive

ACADEMY OF BUSINESS MALAYSIA; Batu Kawan; On-site; MYR 45,000 - 56,000; Full time

Benefits offered by this job

Career advancement to Team Leader/PM

Job summary

ACADEMY OF BUSINESS MALAYSIA in Malaysia is seeking an experienced Senior Social Media Marketing Executive to join our digital marketing team. You will plan, execute and optimize social media campaigns across platforms, with ownership of creative content, videos, and SEO efforts.

The role involves hands-on content creation and video editing, guiding junior teammates, and potential progression to Team Leader. Mandarin fluency is required, with 5+ years in the field.

Qualifications

• Minimum 5 years of relevant experience in Social Media Marketing or Digital Marketing.
• Mandarin-speaking is required.
• Hands-on experience in content creation and video editing.
• Good understanding of video shooting and short-form video production.
• Working knowledge of SEO and digital content optimization.
• Able to plan and execute social media campaigns independently.
• Able to analyze social media performance and improve results.

Responsibilities

• Develop content plans, campaign ideas and monthly content calendars.
• Create and manage engaging social media content, including short-form videos.
• Be hands-on in video shooting and video editing when required.
• Handle complex creative or technical tasks requiring senior-level experience.
• Review and improve videos, visuals, captions and content from others.
• Apply SEO and content optimization strategies to improve visibility.
• Monitor trends, competitors and new content opportunities.
• Track performance including reach, engagement, enquiries, leads and conversions.
• Work closely with two other social media team members and provide guidance when required.

Skills

5+ years experience

Mandarin-speaking

Video editing

Content creation

SEO

Campaign planning

Tools

Facebook

Instagram

TikTok

Xiaohongshu

Job description

We are looking for an experienced Senior Social Media Marketing Executive with a minimum of 5 years of relevant experience to join our growing digital marketing team.

This is a hands-on senior role with the opportunity to progress into a Team Leader position. You will work directly with Management and alongside two other team members to plan, execute and improve our social media and digital marketing activities.

You should be experienced in Facebook, Instagram, TikTok, 小红书, content creation, video production/editing and SEO, and be capable of taking ownership of more challenging tasks while guiding junior team members when required.

Key responsibilities

Develop content plans, campaign ideas and monthly content calendars

Create and manage engaging social media content, including short-form videos

Be hands-on in video shooting and video editing when required

Handle more complex creative or technical tasks that require senior-level experience

Review and improve videos, visuals, captions and content produced by other team members

Apply SEO and content optimization strategies to improve online visibility

Monitor social media trends, competitors and new content opportunities

Track performance including reach, engagement, enquiries, leads and conversions

Work closely with two other social media team members and provide guidance when required

About you

Minimum 5 years of relevant experience in Social Media Marketing, Digital Marketing or related roles

Mandarin-speaking is required

Hands‑on experience in content creation and video editing

Good understanding of video shooting and short‑form video production

Working knowledge of SEO and digital content optimization

Able to plan and execute social media campaigns independently

Able to analyze social media performance and make improvements based on results

Strong communication, problem‑solving and organizational skills

Able to work independently as well as collaboratively within a small team

Basic Salary: RM4,000 – RM5,000 per month

Career advancement to Team Leader/Manager

What can I earn as a Social Media Marketing Executive