Senior Social Content Specialist

Dynamite Lab; Petaling Jaya; On-site; MYR 60,000 - 120,000; Full time

Job summary

Dynamite Lab in Malaysia is seeking a Senior Social Content Specialist to plan, develop and manage brand content across social platforms, with a particular strength in video ideas and storytelling.

You’ll turn strategies into content plans and creative briefs, then own day-to-day delivery across assigned accounts, including client communication, team coordination and feedback. This role sits at the heart of our content creation process.

Qualifications

• 3+ years of relevant experience in social content or digital account management, preferably in an agency.
• Strong content planning and idea development across formats.
• Demonstrated social video thinking with hooks and storylines.

Responsibilities

• Research audiences, competitors and platform trends to identify content opportunities.
• Develop monthly content plans translating brand objectives into topics and formats.
• Create ideas for static posts, carousels, Stories, motion graphics and video.
• Develop social video hooks, storylines and execution approaches; shape scripts and treatments.
• Turn ideas into clear content outlines and briefs for execution.
• Handle day-to-day client communication, briefs, and feedback translated into next steps.
• Participate in shoot planning and review content, footage and edits.
• Manage accounts and content projects through timelines, revisions, approvals and publishing.

Skills

Content planning

Social video thinking

Client communication

English writing

Organised working style

Independent working style

Job description

Dynamite Lab is a strategy-led social agency creating content with purpose. We bring strategy, creativity and execution together through social content, campaigns and experiences.

About the Role

We’re looking for a Senior Social Content Specialist who can plan, develop and manage brand content across social platforms, with a particular strength in video ideas and storytelling.

You’ll turn strategies into content plans and creative briefs, then own day-to-day delivery across assigned accounts, including client communication, team coordination and feedback.

What You’ll Do

• Research audiences, competitors and platform trends to identify relevant content opportunities for our brands.
• Develop monthly content plans that translate brand objectives and strategies into clear topics, angles and formats.
• Create ideas for static posts, carousels, Stories, motion graphics and video, choosing formats that best deliver the message.
• Develop social video hooks, storylines and execution approaches, working with the team to shape scripts, storyboards and creative treatments.
• Contribute to brainstorms and pitches by turning campaign directions into engaging social content ideas.
• Turn ideas into clear content outlines and briefs, giving teammates and external partners the messaging, references and requirements needed to execute.
• Handle day-to-day client communication, clarify incomplete briefs, present recommendations and translate feedback into actionable next steps.
• Participate in shoot planning and review content, footage and edits for storytelling, brand relevance and platform fit.
• Manage assigned accounts and content projects through timelines, coordination, revisions, approvals and publishing, flagging risks early and proposing solutions.
• Review content performance and audience responses to recommend improvements for future plans and executions.

Who We’re Looking For

• At least 3 years of relevant experience in social content, creative production or digital account management, preferably within an agency.
• Strong content planning and idea development skills, with the ability to translate an agreed direction into engaging content across formats.
• Demonstrated social video thinking , with the ability to develop hooks, storylines and practical execution approaches, supported by examples of work you personally helped develop.
• Proven experience handling clients and taking ownership of projects from brief through delivery.
• Sound judgement in client conversations, including asking useful questions, explaining recommendations and knowing what to communicate, confirm internally or escal
• Strong English writing and communication skills for content outlines, briefs, presentations and client discussions.
• A good understanding of Instagram and TikTok , alongside experience briefing creatives or production partners and reviewing social video edits for storytelling, brand relevance and platform fit.
• An independent, proactive and organised working style, with the ability to manage multiple priorities and collaborate in a fast-paced environment.
• Comfortable working on alcohol brands and exploring AI-assisted workflows while maintaining original thinking and quality.
• Copywriting and scriptwriting skills are a strong advantage; shooting, editing, XHS experience and Chinese literacy are also a plus.
• Relevant work samples that clearly explain your contribution to content development and project delivery.

Why You’ll Love It Here

• Develop ideas across different brands, social formats and campaigns.
• Contribute to ongoing accounts and new business pitches.
• Take ownership from content planning through execution and delivery.
• Sharpen your content and video judgement alongside our strategy and creative leads.
• Join a team that values thoughtful work, initiative and collaboration.
• Candidates with a strong work portfolio or proven campaign experience will be highly considered.