Content Creator

PATHLAB Inc.; Petaling Jaya; Hybrid; MYR 22,000 - 36,000; Full time

Job summary

PATHLAB Inc. is seeking a creative Junior Content Creator to join our digital marketing team.

The role focuses on graphic design, video production, and digital content creation for social media campaigns. You will collaborate with the marketing team to develop ideas, storyboard concepts, scripts, and content concepts for digital marketing campaigns, with a focus on producing engaging content across platforms.

Qualifications

• Diploma or degree in Graphic Design, Multimedia Design, Digital Media, Creative Media, or a related field.
• Fresh graduates and candidates with relevant portfolios are welcome to apply.
• Basic to intermediate graphic design skills, particularly in Adobe Photoshop and Adobe Illustrator.
• Familiarity with video editing and animation software such as Adobe Premiere Pro, Adobe After Effects, CapCut, Higgsfield, or equivalent tools.
• Basic filming skills, including camera or smartphone operation, framing, composition, and shot selection.
• Basic knowledge of lighting, audio recording, and video shooting techniques.
• Able to film independently when required and assist with on-site video production.
• Good command of English and Chinese, both written and verbal, is preferred.
• Creative, detail-oriented, proactive, and willing to learn new skills and technologies.
• Able to manage multiple tasks and meet deadlines in a fast-paced marketing environment.

Responsibilities

• Graphic Design: Create engaging visuals, promotional materials, social media graphics, and other creative marketing collateral for online and offline campaigns.
• Video Creation & Editing: Film, shoot, and edit short-form videos, reels, promotional videos, and informative or educational content for various social media platforms.
• AI Animation & Content Creation: Explore and utilise AI-powered tools to create animations, motion graphics, and innovative visual content.
• Content Development: Assist in developing creative ideas, storyboards, scripts, and content concepts for digital marketing campaigns.
• Social Media Content: Produce platform-specific content that aligns with brand guidelines, marketing objectives, and audience preferences.
• Bilingual Content Creation: Assist in creating and adapting content in English and Chinese to engage different target audiences.
• Trend Research: Stay updated on social media trends, creative styles, video formats, and emerging AI tools to develop fresh and engaging content.
• Team Collaboration: Work closely with the marketing team to support digital campaigns, promotional activities, events, and other creative projects.

Skills

Graphic design

Video production

Social media content

AI animation

Content development

Bilingual content creation

Trend research

Team collaboration

Education

Diploma/degree in Graphic Design or related field

Tools

Adobe Photoshop

Adobe Illustrator

Adobe Premiere Pro

Adobe After Effects

CapCut

Job description

About the Role

We are looking for a creative and motivated Junior Content Creator to join our digital marketing team. The ideal candidate should have a strong interest in graphic design, video production, and digital content creation, with the ability to produce engaging visual content for social media and digital marketing campaigns.

Job Responsibilities

• Graphic Design: Create engaging visuals, promotional materials, social media graphics, and other creative marketing collateral for online and offline campaigns.
• Video Creation & Editing: Film, shoot, and edit short-form videos, reels, promotional videos, and informative or educational content for various social media platforms.
• AI Animation & Content Creation: Explore and utilise AI-powered tools to create animations, motion graphics, and innovative visual content.
• Content Development: Assist in developing creative ideas, storyboards, scripts, and content concepts for digital marketing campaigns.
• Social Media Content: Produce platform-specific content that aligns with brand guidelines, marketing objectives, and audience preferences.
• Bilingual Content Creation: Assist in creating and adapting content in English and Chinese to engage different target audiences.
• Trend Research: Stay updated on social media trends, creative styles, video formats, and emerging AI tools to develop fresh and engaging content.
• Team Collaboration: Work closely with the marketing team to support digital campaigns, promotional activities, events, and other creative projects.

Requirements

• Diploma or degree in Graphic Design, Multimedia Design, Digital Media, Creative Media, or a related field.
• Fresh graduates and candidates with relevant portfolios are welcome to apply.
• Basic to intermediate graphic design skills, particularly in Adobe Photoshop and Adobe Illustrator.
• Familiarity with video editing and animation software such as Adobe Premiere Pro, Adobe After Effects, CapCut, Higgsfield, or equivalent tools.
• Basic filming skills, including camera or smartphone operation, framing, composition, and shot selection.
• Basic knowledge of lighting, audio recording, and video shooting techniques.
• Able to film independently when required and assist with on-site video production.
• Good command of English and Chinese, both written and verbal, is preferred.
• Creative, detail-oriented, proactive, and willing to learn new skills and technologies.
• Able to manage multiple tasks and meet deadlines in a fast-paced marketing environment.

Preferred Skills

• Experience with Adobe After Effects for motion graphics and animation.
• Familiarity with AI-powered video generation, image-to-video, and animation tools.
• Basic understanding of social media trends, content formats, and digital marketing.
• A portfolio showcasing graphic design, video editing, filming, animation, or other creative work.