Senior Sales Executive

F&N Creameries (M) Sdn Bhd; Johor Bahru; On-site; MYR 60,000 - 80,000; Full time

Job summary

F&N Creameries (M) Sdn Bhd in Malaysia seeks an experienced Senior Sales Executive to oversee sales growth across the Southern Region. You will drive targets, manage distributors, develop key customer relationships and strengthen market presence in the territory.

The role emphasizes achieving KPI targets, conducting distributor performance reviews, and providing sales analyses to close gaps while supporting marketing and promotions. Strong planning and communication skills are essential.

Qualifications

• Candidates must possess at least SPM qualification.
• Minimum of 2 years of relevant working experience in FMCG, General Trade, or sales operations.
• Good command of English and Bahasa Malaysia. Mandarin proficiency is an added advantage.
• Good planning, time management, and prioritization skills.
• Strong analytical, problem-solving, and decision-making skills.

Responsibilities

• Achieve sales, distribution and KPI targets in the assigned territory.
• Conduct performance management on distributors against annual and monthly targets.
• Perform regular weekly and monthly performance reviews with distributors and their sales teams, and follow-up execution of plans and KPI achievement.
• Provide sales analysis and reporting to identify performance gaps and recommendations for improvement.
• Joint calls to support selling efforts by providing marketing, promotions and selling tools and to handle key accounts.
• Provide in-call assessment of performance and feedback and coaching for improvement.
• Execute and implement sales activities in the assigned outlets to meet sales targets.
• Discuss sales actions with General Trade Sales Manager on issues, competitor activities and promotions.
• Conduct freezer audits to ensure compliance with company standards.
• Present and promote company products to current and potential customers.
• Carry out merchandising per company standards, implement FIFO, ensure POSM placement.
• Maintain stock levels at customer outlets and advise on slow-moving products.
• Develop new accounts by calling on prospective customers.
• Build and maintain good relationships with customers.
• Ensure all outstanding AR are collected.

Skills

English proficiency

Bahasa Malaysia

Mandarin (advantage)

Education

SPM

Job description

We are looking for an experienced and results-driven Senior Sales Executive to oversee and drive sales growth across the Southern Region. The role will be responsible for achieving sales and distribution targets, managing distributor performance, developing key customer relationships, and strengthening market presence across the assigned territory.

Responsibilities

Planning and Operation

To achieve sales, distribution and other KPI’s targets in the assigned territory.

To conduct performance management on distributor against Annual and Monthly targets.

Perform regular operational weekly and monthly performance reviews with distributors and their sales teams, and to follow-up execution of plans and achievement of KPI’s.

Provide sales analysis and reporting to identify performance gaps and recommendations for improvement.

Joint calls to support the selling efforts of FNCM/Distributor sales representatives, by providing necessary support such as marketing, promotional item and selling tools and to handle key accounts.

Provide in-call assessment of performance and feedback and coaching for improvement.

To execute and implement sales activities in the assigned outlets to meet sales targets.

Formulates and discuss with General Trade Sales Manager on sales activities, customers’ concerns, competitor’s activities/promotions, and other related matters and agrees on course of action.

Work closely, leverage and align with the team to achieve team target.

To conduct freezer audit as when required to ensure compliance with company standard.

Customer Development

Present and promote company products on current and potential customer.

To carry out merchandising as per company’s standard, implement FIFO, ensure cleanliness and POSM placement.

To ensure sufficient stock level at customer outlet, checks customer’s inventory and advise on slow moving products.

Develop new accounts by calling on prospective customers.

Build and maintain good relationship with customers.

Collection

To ensure all outstanding AR are collected.

Job Requirements

Candidates must possess at least SPM qualification.

Minimum of 2 years of relevant working experience in FMCG, General Trade, or sales operations.

Good command of English and Bahasa Malaysia. Mandarin proficiency is an added advantage.

Good planning, time management, and prioritization skills.

Strong analytical, problem-solving, and decision-making skills.