Senior Retail Marketing Lead - In-Store & Digital Campaigns

Bread History Sdn Bhd; Seberang Perai; On-site; MYR 40,000 - 70,000; Full time

Job summary

Bread History Sdn Bhd seeks a Marketing Coordinator to drive in-store campaigns across its Penang outlets. You will plan promotions, develop POSM, coordinate merchandising, and ensure consistent execution of festive campaigns.

You will manage social media calendars, digital campaigns and CRM initiatives, collaborating with outlet teams, designers and vendors to maximize product visibility and customer engagement.

Qualifications

• Diploma/Degree in Marketing, Mass Communications, Business or related field.
• 2–4 years of relevant marketing experience, preferably in FMCG, F&B, retail or lifestyle brands.
• Experience in social media, digital marketing, promotions and retail/outlet marketing.
• Good project management and coordination skills.
• Strong communication and interpersonal skills.
• Able to manage multiple projects and deadlines independently.
• Creative, proactive and commercially minded, able to work under tight deadlines.
• Comfortable working with cross-functional teams and external vendors.
• Basic understanding of digital marketing performance metrics and social media advertising.

Responsibilities

• Plan and execute in-store marketing and promotional activities across outlets to drive product visibility, customer engagement and sales.
• Develop and coordinate POSM and in-store communication materials, including price tags, posters, displays and other visual materials.
• Coordinate product merchandising and visual presentation, including placement and seasonal displays to encourage purchase.
• Support the execution of new product launches, festive campaigns and promotional activities at outlet level.
• Work closely with outlet and area managers to ensure timely installation and maintenance of marketing materials.
• Conduct regular outlet visits to observe customer behaviour and identify opportunities for improvement.
• Coordinate outlet-specific and mall/tenant promotional activities.
• Plan and execute social media activities across Facebook, Instagram and other platforms; develop monthly content calendars.
• Coordinate digital advertising campaigns and monitor performance.
• Manage website updates, festive campaigns and promotional banners.
• Support CRM activities, membership communications and reward-point initiatives.
• Coordinate influencer/media page collaborations and campaign deliverables.
• Plan and execute giveaway and engagement campaigns to increase reach.

Skills

Social media

Digital marketing

Retail marketing

Project management

Communication skills

Education

Diploma/Degree in Marketing or related field

Tools

MS Office

Job description

Bread History Sdn Bhd seeks a Marketing Coordinator to drive in-store campaigns across its Penang outlets. You will plan promotions, develop POSM, coordinate merchandising, and ensure consistent execution of festive campaigns.

You will manage social media calendars, digital campaigns and CRM initiatives, collaborating with outlet teams, designers and vendors to maximize product visibility and customer engagement.