Brand Activation & Events Specialist

Poh Kong Holdings Berhad; Selangor; On-site; MYR 50,000 - 70,000; Full time

Job summary

Poh Kong Holdings Berhad is seeking a marketing professional to plan and execute retail campaigns and on-site activations across Malaysia. The role focuses on engaging customers, coordinating promotions, and building partnerships with malls, sponsors, and agencies to grow brand presence and sales.

You will manage timelines, budgeting, vendor relations, and performance analysis, reporting ROI and insights to continuously improve campaigns while ensuring compliance with brand guidelines.

Qualifications

• Bachelor's degree in marketing or related field.
• 1+ year experience in marketing/event management.
• English and Mandarin proficiency; additional languages a bonus.
• Own transport and willingness to travel within Malaysia.
• Strong follow-up, highly organized, proactive and detail-oriented.
• Excellent interpersonal skills and ability to work under pressure.

Responsibilities

• Plan, coordinate, and execute retail marketing campaigns, promotions, roadshows, mall events, and in-store activations.
• Develop promotional mechanics, timelines, and execution plans for campaigns.
• Build and maintain relationships with malls, event organizers, partners, vendors, and agencies.
• Source quotations, negotiate pricing, and manage vendors to ensure timely delivery.
• Track campaign performance including engagement, footfall, sales impact, and ROI; provide recommendations for improvement.
• Manage campaign budgets and ensure adherence to allocations.

Skills

Marketing

Event management

Communication skills

Bilingual English-Mandarin

Negotiation

Education

Bachelor’s degree in marketing or related field

Job description

Poh Kong Holdings Berhad is seeking a marketing professional to plan and execute retail campaigns and on-site activations across Malaysia. The role focuses on engaging customers, coordinating promotions, and building partnerships with malls, sponsors, and agencies to grow brand presence and sales.

You will manage timelines, budgeting, vendor relations, and performance analysis, reporting ROI and insights to continuously improve campaigns while ensuring compliance with brand guidelines.