Senior Public Relations & Communications Leader

Affin Bank Berhad; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

AFFIN Bank Berhad is seeking a skilled Public Relations professional to enhance corporate reputation across media and public audiences in Malaysia. The role focuses on media relations, crisis communications, and strategic messaging to support the bank’s brand and mission.

You will build journalist relationships, craft press materials, manage publications, and oversee crisis plans while coordinating with senior leadership to protect and promote AFFIN’s corporate image.

Qualifications

• Bachelor’s degree in PR, mass comm, journalism or related field.
• Minimum 5 years of experience in media relations, PR or corporate communications.
• Proven track record of developing and executing media campaigns and managing relationships.
• Experience crafting speeches, press releases and communications for senior executives.
• Strong understanding of media landscape across print, digital and broadcast.

Responsibilities

• Develop and manage media relations to enhance corporate reputation.
• Draft sophisticated press releases, media kits, and speeches for top management.
• Monitor media coverage and identify trends to inform strategy.
• Plan and oversee crisis communications and response templates.
• Coordinate PR campaigns with events, sponsorships, and publications.

Skills

Excellent writing

Editing

Public speaking

Media relations

Crisis communications

Organizational skills

Social media knowledge

Strategic thinking

Ethical discretion

Education

Bachelor’s Degree in Public Relations, Mass communication, Journalism, or related field

Job description

AFFIN Bank Berhad is seeking a skilled Public Relations professional to enhance corporate reputation across media and public audiences in Malaysia. The role focuses on media relations, crisis communications, and strategic messaging to support the bank’s brand and mission.

You will build journalist relationships, craft press materials, manage publications, and oversee crisis plans while coordinating with senior leadership to protect and promote AFFIN’s corporate image.