Senior PR & Brand Communications Lead (Malaysia)

Vtalent Business Sdn Bhd; Selangor; On-site; MYR 48,000 - 72,000; Full time

Job summary

vivo in Malaysia is seeking a seasoned Public Relations professional to plan and execute PR campaigns for product launches, brand activities, and marketing initiatives. You will develop PR materials that communicate product features, brand values, and key messages while supporting strategies to boost brand awareness and market positioning.

You will build relationships with local media, journalists, and influencers, distribute press materials, coordinate interviews and events, and monitor

Qualifications

• Bachelor's Degree in Public Relations, Communications, Marketing, or a related field.
• Minimum 3–5 years of experience in Public Relations, Corporate Communications, or Integrated Marketing Communications.
• Experience in handling media relations, PR campaigns, product launches, and brand communication.
• Established relationships with local media outlets, journalists, and influencers in Malaysia.
• Excellent written and verbal communication skills in Malaysia's main languages.
• Strong writing, communication, coordination, and interpersonal skills.
• Familiarity with digital media platforms, media monitoring, and PR analytics tools.
• Able to manage multiple projects independently in a fast-paced working environment.
• Willing to support media events, product launches, and occasional outstation activities.

Responsibilities

• Plan and execute PR campaigns for new product launches, brand activities, and marketing initiatives.
• Develop PR materials to communicate vivo's product features, brand values, and key messages.
• Support the implementation of PR strategies to enhance brand awareness and market positioning.
• Build and maintain relationships with local journalists, media outlets, and media partners in Malaysia.
• Prepare and distribute press releases, media invitations, product information, and other PR materials.
• Coordinate media interviews, press conferences, product reviews, and media engagement activities.
• Monitor media coverage and identify opportunities to strengthen brand exposure.
• Develop and coordinate PR content for various media and communication platforms.
• Work with influencers, KOLs, and media partners to support product promotions and brand campaigns.
• Monitor media trends and public sentiment to identify relevant PR opportunities.
• Coordinate and execute product launches, press conferences, media events, and other brand-related activities.
• Liaise with internal departments, external agencies, and vendors to ensure smooth event execution.
• Monitor event progress and follow up on post-event publicity and media coverage.
• Ensure consistent brand messaging across PR materials and communication channels.
• Assist in managing media enquiries and supporting crisis communication activities.
• Track PR performance, media exposure, and campaign effectiveness.
• Prepare regular PR reports and provide recommendations for improvement.

Skills

Public Relations

Media Relations

Event Planning

Brand Communications

Copywriting

Education

Bachelor's Degree in Public Relations, Communications, Marketing

Tools

PR analytics tools

Media monitoring software

Job description

vivo in Malaysia is seeking a seasoned Public Relations professional to plan and execute PR campaigns for product launches, brand activities, and marketing initiatives. You will develop PR materials that communicate product features, brand values, and key messages while supporting strategies to boost brand awareness and market positioning.

You will build relationships with local media, journalists, and influencers, distribute press materials, coordinate interviews and events, and monitor