PR Marketing Assistant Manager

ASUS; Kuala Lumpur; On-site; MYR 40,000 - 70,000; Full time

Job summary

ASUS Malaysia is seeking a hands-on PR & Communications professional to strengthen media presence, brand reputation and corporate storytelling. This individual contributor role focuses on turning business and technology stories into compelling narratives while managing PR initiatives independently with internal and external teams.

You will build relationships with media, coordinate press materials, identify opportunities, and drive product launch communications for the Malaysian market.

Qualifications

• Bachelor's Degree or Diploma in Public Relations, Communications, Journalism, Marketing or related field.
• 4–6 years of relevant PR/Corporate Communications experience.
• Strong understanding of the Malaysian media landscape with established media relationships.
• Excellent English writing and editing skills with Bahasa Malaysia proficiency.
• Experience developing press releases, media materials and messaging.
• Experience managing media engagement, product launches or corporate communications projects independently.
• Agency and/or in-house PR experience will be considered.
• Knowledge of technology, consumer electronics or related brands is a plus.

Responsibilities

• Build and maintain strong relationships with media, journalists, technology reviewers, KOLs and industry stakeholders.
• Develop and localise press releases, media statements, key messages, talking points and other materials.
• Proactively identify PR opportunities and secure media coverage, interviews and product reviews.
• Develop compelling corporate, brand and product stories for the Malaysian market.
• Support executive communications including speeches and event scripts.
• Monitor media coverage and coordinate responses to reputation issues.
• Plan and manage PR activities for product launches, media briefings and press conferences.
• Collaborate with Product Marketing, Digital Marketing and other internal teams for consistent messaging.
• Manage PR agencies and external partners to ensure timely, quality campaigns.
• Track PR performance and campaign outcomes to improve visibility and effectiveness.
• Support CSR/ ESG communications and strategic partnerships when needed.

Skills

Media relations

Storytelling

Stakeholder management

Independent work

English writing

Education

Bachelor's Degree or Diploma in PR/Communications

Job description

We are looking for a hands‑on PR & Communications professional to strengthen ASUS Malaysia's media presence, brand reputation and corporate storytelling.

This is an individual contributor role suited to someone who enjoys working in a fast‑paced and lean team environment. You will independently manage PR initiatives while working closely with Product Marketing, Digital Marketing, business teams, media, agencies and other external stakeholders.

We are looking for someone who can turn business and technology stories into compelling narratives, build strong media relationships and take ownership from planning through execution.

Responsibilities

• Build and maintain strong relationships with media, journalists, technology reviewers, KOLs and relevant industry stakeholders.
• Develop and localise press releases, media statements, key messages, talking points and other communication materials.
• Proactively identify PR opportunities and secure meaningful media coverage, interviews, product reviews and features.
• Develop compelling corporate, brand and product stories relevant to the Malaysian market.
• Support executive communications including speeches, presentation content, talking points and event scripts.
• Monitor media coverage and public sentiment, identify potential reputation issues and coordinate appropriate responses when required.
• Plan and manage PR activities for product launches, media briefings, press conferences and other corporate events.
• Work closely with Product Marketing, Digital Marketing and other internal teams to ensure consistent messaging across communications and marketing activities.
• Manage PR agencies and external partners where applicable and ensure timely, quality execution of campaigns.
• Track PR performance, media coverage and campaign outcomes and recommend opportunities to improve brand visibility and communication effectiveness.
• Support corporate reputation initiatives including awards, CSR/ESG communications and strategic partnerships when required.

Requirements

• Bachelor's Degree or Diploma in Public Relations, Communications, Journalism, Marketing, Mass Communications or a related field.
• Around 4–6 years of relevant experience in Public Relations, Corporate Communications, Brand Communications or Media Relations.
• Strong understanding of the Malaysian media landscape, with established media relationships being a strong advantage.
• Excellent English writing, editing and storytelling skills, with good command of Bahasa Malaysia.
• Proven experience developing press releases, media materials, corporate content and communication messaging.
• Experience managing media engagement, product launches, PR campaigns or corporate communications projects independently.
• Strong stakeholder‑management skills and comfortable working across multiple functions and with senior stakeholders.
• Hands‑on, proactive and able to take ownership with minimal supervision in a fast‑paced environment.
• Strong judgment, attention to detail and ability to manage multiple priorities and deadlines.
• Agency and/or in-house corporate PR experience will both be considered.
• Experience in technology, consumer electronics, IT, gaming or other consumer brands will be an advantage.
• Chinese language proficiency will be an added advantage.

What You Will Gain

• Hands‑on ownership of PR and communications for a leading global technology brand.
• Exposure to media relations, technology/product communications, corporate reputation and executive communications.
• Opportunities to work cross‑functionally across Product, Marketing, Digital and regional/HQ stakeholders.
• Direct exposure to major product launches, media engagement and high‑impact communication initiatives.