Senior Paid Ads Strategy & Analytics Lead

Shopee; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Shopee is seeking a analytics-driven strategy professional to lead paid ads programme performance, heighten adoption, and drive revenue growth on Shopee’s in-house advertising solution.

You will build dashboards, forecast models, and management-ready materials, partnering with Marketing, BI, Product, and Operations to translate data into actionable recommendations.

Bachelor degree required; 3–5 years in strategy, consulting, e-commerce, or digital marketing.

Qualifications

• Bachelor’s degree required.
• 3–5 years of relevant experience in strategy, consultancy, e‑commerce, digital marketing, or analytics.
• Strong business acumen with ability to think strategically and execute.
• Advanced proficiency in Excel / Google Sheets, including complex formulas and data modelling.
• Ability to build data dashboards for business monitoring and decision making.
• Strong analytical and critical thinking to derive insights from large datasets.
• Experience in forecast modelling, performance tracking, and data-driven planning.
• Excellent PowerPoint/presentation skills for concise management-ready slides.
• Ability to manage multiple priorities under tight deadlines.
• Strong stakeholder management and communication skills.

Responsibilities

• Programme Strategy & Performance Ownership: Own performance monitoring and continuous improvement of existing paid ads programmes to drive adoption, spending, and revenue growth.
• Operational Excellence & Cross-Functional Coordination: Lead end-to-end execution of paid ads initiatives with cross-functional alignment.
• Data Analysis, Dashboarding & Forecasting: Build, maintain, and automate data-heavy dashboards to track health and performance; develop forecast models.
• Management Reporting & Presentation: Prepare clear, concise decks for senior management reviews, communicating findings, risks, opportunities, and recommendations.
• Ad Hoc Support: Assist with special initiatives and team planning, process improvements, and capability building.

Skills

Strategic thinking

Data-driven decision making

Stakeholder management

Forecasting

Analytical mindset

Education

Bachelor’s degree

Tools

Excel

Google Sheets

PowerPoint

Job description

Shopee is seeking a analytics-driven strategy professional to lead paid ads programme performance, heighten adoption, and drive revenue growth on Shopee’s in-house advertising solution.

You will build dashboards, forecast models, and management-ready materials, partnering with Marketing, BI, Product, and Operations to translate data into actionable recommendations.

Bachelor degree required; 3–5 years in strategy, consulting, e-commerce, or digital marketing.