Senior Media Planner & Cross-Platform Strategist

IPG Mediabrands; Petaling Jaya; Presencial; MYR 90.000 - 150.000; Jornada completa

Descripción de la vacante

IPG Mediabrands in Petaling Jaya, Malaysia, is seeking a Senior Media Planner to shape media strategies across digital and traditional platforms, translating data into actionable plans for clients.

As a senior team member, you will mentor juniors, collaborate with internal teams, and stay ahead of market trends to optimize campaigns.

Candidates should hold a Bachelor Degree in Mass Communication or related field, with 3–5 years in media planning and a proactive, team-oriented mindset.

Formación

• Bachelor degree in Mass Communication, Marketing, or related field.
• 3–5 years in a media planning role, preferably in an agency.
• Strong communication and presentation skills.
• Detail-oriented and organized, able to manage multiple tasks.
• Proactive team player with a positive attitude.

Responsabilidades

• Develop media plans aligned with client goals and strategies.
• Stay informed on market trends, audience insights, and media opportunities.
• Evaluate media data and recommend strategies across digital and traditional platforms.
• Ensure planned media are executed accurately and consistently.
• Identify target audiences and analyze their media behaviors.
• Maintain productive relationships with media owners, publishers, and platform partners.
• Conduct research and analysis using industry tools.
• Collaborate with internal teams to ensure high-quality client deliverables.
• Monitor, track, and optimize media campaign performance.
• Maintain accurate documentation and reporting for assigned accounts.
• Perform other duties as required by the team or supervisor.

Conocimientos

Communication

Presentation

Detail-oriented

Team player

Fast-paced

Educación

Bachelor degree in Mass Communication/Marketing

Descripción del empleo

IPG Mediabrands in Petaling Jaya, Malaysia, is seeking a Senior Media Planner to shape media strategies across digital and traditional platforms, translating data into actionable plans for clients.

As a senior team member, you will mentor juniors, collaborate with internal teams, and stay ahead of market trends to optimize campaigns.

Candidates should hold a Bachelor Degree in Mass Communication or related field, with 3–5 years in media planning and a proactive, team-oriented mindset.