Senior Media Planner

IPG Mediabrands; Petaling Jaya; On-site; MYR 90,000 - 150,000; Full time

Job summary

IPG Mediabrands in Petaling Jaya, Malaysia, is seeking a Senior Media Planner to shape media strategies across digital and traditional platforms, translating data into actionable plans for clients.

As a senior team member, you will mentor juniors, collaborate with internal teams, and stay ahead of market trends to optimize campaigns.

Candidates should hold a Bachelor Degree in Mass Communication or related field, with 3–5 years in media planning and a proactive, team-oriented mindset.

Qualifications

• Bachelor degree in Mass Communication, Marketing, or related field.
• 3–5 years in a media planning role, preferably in an agency.
• Strong communication and presentation skills.
• Detail-oriented and organized, able to manage multiple tasks.
• Proactive team player with a positive attitude.

Responsibilities

• Develop media plans aligned with client goals and strategies.
• Stay informed on market trends, audience insights, and media opportunities.
• Evaluate media data and recommend strategies across digital and traditional platforms.
• Ensure planned media are executed accurately and consistently.
• Identify target audiences and analyze their media behaviors.
• Maintain productive relationships with media owners, publishers, and platform partners.
• Conduct research and analysis using industry tools.
• Collaborate with internal teams to ensure high-quality client deliverables.
• Monitor, track, and optimize media campaign performance.
• Maintain accurate documentation and reporting for assigned accounts.
• Perform other duties as required by the team or supervisor.

Skills

Communication

Presentation

Detail-oriented

Team player

Fast-paced

Education

Bachelor degree in Mass Communication/Marketing

Job description

The Senior Media Planner plays a key role in shaping media strategies that align with client objectives across both digital and traditional platforms. This position requires not only a solid understanding of media fundamentals and audience behaviors, but also the ability to interpret data and translate insights into effective media plans. Most importantly, a passion for media. As a senior team member, you'll also support collaboration across internal teams and contribute to the ongoing development of media best practices while mentoring junior talent where needed.

Key Responsibilities

• Develop media plans that align with client business goals and advertising strategies.
• Stay informed on market trends, audience insights, and media opportunities to support strategic planning.
• Evaluate media data and recommend effective media strategies across digital and traditional platforms.
• Ensure planned media are executed accurately and consistently.
• Identify target audiences and analyze their media behaviors and consumption patterns.
• Maintain productive relationships with media owners, publishers, and platform partners.
• Conduct research and analysis using industry tools and resources.
• Collaborate with internal teams to ensure high-quality client deliverables.
• Monitor, track, and optimize media campaign performance.
• Maintain accurate documentation and reporting for assigned accounts.
• Perform other duties as required by the team or supervisor.

Requirements

• Bachelor Degree in Mass Communication, Marketing, or a related field.
• 3 - 5 years of experience in a media planning role, preferably within an agency environment.
• Strong communication and presentation skills.
• Detail-oriented and organized, with the ability to manage multiple tasks efficiently.
• A proactive team player with a positive attitude and strong work ethic.
• Comfortable working under tight timelines and in a fast-paced setting.
• Able to handle high-pressure situations with professionalism.