MarTech Enablement & Adoption Lead

DFI Retail Group; Petaling Jaya; On-site; MYR 70,000 - 110,000; Full time

Job summary

DFI Retail Group is seeking a Platform Enablement professional to drive adoption and value realization of the Customer Engagement Platform (CEP). You will bridge marketing, digital ops, and technical teams to translate platform capabilities into practical playbooks and enablement materials.

You will work with Marketing, CRM, and Loyalty teams to design journeys, segmentation, and activation patterns, ensuring readiness before launches and helping markets scale CEP capabilities.

Qualifications

• 3–5 years of experience in MarTech, CRM, CDP, Loyalty, or related Digital Marketing Enablement.
• Strong storytelling and ability to build clear decks/frameworks for business audiences.
• Hands-on experience with MarTech platforms and marketing activation concepts.

Responsibilities

• Translate platform capabilities into business-friendly narratives, playbooks, and enablement assets.
• Define activation use cases, journeys, and segmentation readiness for marketing teams before launch.
• Serve as a bridge between Marketing, Digital Operations, and technical teams to ensure shared understanding of CEP capabilities.

Skills

MarTech

CRM

CDP

Marketing Automation

Tools

CRM platforms

Loyalty platforms

Marketing automation tools

Job description

DFI Retail Group is seeking a Platform Enablement professional to drive adoption and value realization of the Customer Engagement Platform (CEP). You will bridge marketing, digital ops, and technical teams to translate platform capabilities into practical playbooks and enablement materials.

You will work with Marketing, CRM, and Loyalty teams to design journeys, segmentation, and activation patterns, ensuring readiness before launches and helping markets scale CEP capabilities.