Senior Marketing Manager

Synagie Group Asia & Europe; Selangor; Presencial; MYR 180.000 - 320.000; Jornada completa

Descripción de la vacante

Synagie Group Asia & Europe in Malaysia seeks a Senior Marketing Manager to lead a portfolio of strategic client accounts and shape integrated marketing strategies that drive growth and profitability. You will provide strategic oversight to Marketing Managers, develop senior client relationships, and manage major escalations to deliver measurable business outcomes.

You will oversee performance against KPIs, budgets and client commitments while guiding capability leads across paid media,

Formación

• 7-8 years of experience in digital marketing, integrated marketing or eCommerce with leadership of complex client portfolios and teams.

Responsabilidades

• Lead an assigned portfolio of strategic, complex or regional client accounts, acting as a senior marketing advisor and brand custodian.
• Set portfolio and account priorities, and review and strengthen the annual, quarterly and campaign strategies developed by Marketing Managers.
• Ensure client business objectives are translated into differentiated integrated marketing solutions, investment recommendations and measurable roadmaps.
• Build strong relationships with senior client stakeholders and lead annual planning, strategic business reviews and executive-level presentations.
• Own major client escalations, aligning internal and external stakeholders on decisions, recovery plans and longer-term solutions.
• Oversee strategy, delivery quality and performance across the assigned portfolio, ensuring alignment with KPIs, budgets and client commitments.
• Review and approve strategies, channel roles, investment plans and measurement frameworks for complex or high-value campaigns and accounts.
• Evaluate portfolio performance, identify risks or capability gaps and direct corrective actions across account teams.
• Partner with capability leads to maintain technical quality across paid media, marketplaces, content, creators, affiliates and livestream commerce.
• Establish cross-account benchmarks and ensure best practices are shared across teams.
• Be accountable for revenue, profitability, retention and sustainable growth of the portfolio.
• Lead or provide senior oversight for strategic pitches, proposals, renewals, scopes and commercial recommendations with Commercial teams.
• Monitor portfolio forecasts, resource costs, billing, scope changes and margins, taking early action where performance is at risk.
• Identify cross-account growth opportunities and guide Marketing Managers in developing solutions and expansion plans.
• Balance client priorities, team capacity and resource investments across the portfolio, escalating trade-offs as needed.

Conocimientos

Strategic leadership

Client relationship management

Executive presentation

Portfolio management

Marketing analytics

Herramientas

Excel

PowerPoint

Descripción del empleo

The Senior Marketing Manager leads an assigned portfolio of strategic and complex client accounts, ensuring strong integrated marketing strategy, delivery quality, commercial performance and sustainable growth. The role provides strategic oversight to Marketing Managers, develops senior client relationships, resolves major escalations, guides portfolio resources and strengthens integrated marketing capability and governance. Working with the Marketing Director, the Senior Marketing Manager contributes to portfolio planning and business priorities while remaining accountable for the results of the assigned portfolio.

• Lead an assigned portfolio of strategic, complex or regional client accounts, acting as a senior marketing advisor and brand custodian.
• Set portfolio and account priorities, and review and strengthen the annual, quarterly and campaign strategies developed by Marketing Managers.
• Ensure client business objectives are translated into differentiated integrated marketing solutions, investment recommendations and measurable roadmaps.
• Build strong relationships with senior client stakeholders and lead annual planning, strategic business reviews and executive-level presentations.
• Own major client escalations, aligning internal and external stakeholders on decisions, recovery plans and longer-term solutions.

Integrated Marketing Governance & Performance

• Oversee strategy, delivery quality and performance across the assigned portfolio, ensuring alignment with agreed KPIs, budgets and client commitments.
• Review and approve strategies, channel roles, investment plans and measurement frameworks for complex or high-value campaigns and accounts.
• Evaluate portfolio performance, identify recurring risks or capability gaps and direct corrective actions across account teams.
• Partner with capability leads to maintain technical quality and effectiveness across paid media, e-marketplaces, content, creators, affiliates and livestream commerce.
• Establish cross-account benchmarks, share portfolio learnings and ensure successful practices are applied consistently across teams.
• Be accountable for the revenue, profitability, retention and sustainable growth of the assigned client portfolio.
• Lead or provide senior oversight for strategic pitches, proposals, renewals, scopes and commercial recommendations in partnership with Commercial teams.
• Monitor portfolio forecasts, resource costs, billing, scope changes and margins, taking early action where performance is at risk.
• Identify cross-account growth opportunities and guide Marketing Managers in developing relevant solutions and expansion plans.
• Balance client priorities, team capacity and resource investments across the portfolio, escalating major trade-offs to the Director where necessary.

Leadership & Talent Development

• Lead and develop Marketing Managers and assigned account teams, setting clear expectations for strategy, delivery, commercial performance and client service.
• Coach Marketing Managers to strengthen strategic judgement, decision-making, client leadership and team-management capabilities.
• Provide regular performance feedback and development planning, and address performance or capability concerns promptly and constructively.
• Identify high-potential talent and contribute to succession planning, hiring priorities and workforce recommendations with the Director.
• Build a collaborative, accountable and high-performing culture across the assigned portfolio teams.

Capability & Business Contribution

• Partner with the Director and capability leads to strengthen integrated marketing solutions, operating models, governance and service standards.
• Lead selected cross-team initiatives that improve delivery quality, productivity, knowledge sharing and commercial effectiveness.
• Represent the Marketing function in selected senior client engagements, pitches, platform partner discussions and internal business reviews.
• Monitor industry, consumer and platform developments, translating relevant changes into portfolio priorities and capability recommendations.

Requirements

• 7 - 8 years of experience in digital marketing, integrated marketing or eCommerce, including leadership of complex client portfolios and teams.
• Proven ability to provide strategic oversight across multiple accounts and lead complex or regional integrated marketing programmes.
• Strong expertise in at least one core discipline: paid media, marketplace advertising, social or content marketing, creator or affiliate marketing, or livestream commerce, with broad knowledge across the integrated marketing ecosystem.
• Strong senior client advisory, executive presentation, negotiation and stakeholder management skills.
• Demonstrated commercial acumen and experience managing portfolio revenue, profitability, forecasts, scopes, resources and client growth.
• Strong people leadership experience, including the ability to coach Managers, build high-performing teams and handle performance concerns.
• Strong analytical and problem-solving skills, with the ability to interpret portfolio performance and make sound strategic and commercial decisions.
• Proven ability to manage complex risks, escalations and competing priorities across multiple clients and cross-functional teams.
• Strong organisational influence and the ability to align senior stakeholders without relying solely on formal authority.
• Strong proficiency in Microsoft Excel and PowerPoint; experience with campaign reporting and marketing analytics tools is required.