Senior Marketing Leader – Food Ingredients (B2B)

Evyap Sabun Malaysia Sdn Bhd; Shah Alam; Sur place; MYR 180 000 - 300 000; Plein temps

Résumé du poste

Evyap Sabun Malaysia Sdn Bhd is seeking a Senior Marketing Manager – Food to own the marketing and commercial strategy for our food ingredients portfolio, drive sustainable growth, strengthen market positioning, and identify new opportunities across key markets.

You will collaborate with regional Sales, R&D, Supply Chain, Production and Finance to translate market intelligence into actionable commercial plans, manage portfolios, and lead cross-functional projects from concept to launch.

Qualifications

• Minimum 10 years of relevant B2B marketing or commercial experience.
• At least 5 years within food ingredients, food manufacturing, FMCG, or related industrial sectors.
• Proven track record in developing and executing marketing strategies that deliver sustainable growth and profitability.
• Strong understanding of food ingredients, industrial applications, product positioning, and B2B customer requirements.
• Experience in portfolio management, pricing strategies, market intelligence, and new product commercialization.
• Experience in manufacturing environments and collaborating with regional commercial and technical teams.
• Strong commercial acumen, analytical judgement, and ability to balance growth with profitability.
• Excellent communication, negotiation, and stakeholder management skills; capable of influencing senior management.

Responsabilités

• Develop and execute strategic marketing plans for the food ingredients portfolio.
• Lead product positioning and value proposition development with focus on functionality, quality, applications, and regulatory compliance.
• Drive portfolio management including new product development, market opportunities, launches, and optimization.
• Partner with regional Sales and Technical teams to develop customer-focused marketing strategies.
• Build relationships with food manufacturers, distributors, and formulation partners for growth.
• Develop competitive pricing and promotional strategies based on market dynamics and costs.
• Monitor trends, regulatory developments, and sustainability to identify opportunities and risks.
• Translate market intelligence into recommendations for innovation and value-added solutions.
• Lead cross-functional marketing projects from concept to launch and post-launch evaluation.
• Collaborate with R&D, Supply Chain, Production, and Finance to execute initiatives.
• Manage marketing budgets, ROI, and performance reporting.
• Represent the Food Division in industry engagements and with external partners.

Connaissances

B2B marketing

Strategic marketing

Portfolio management

Pricing strategies

Market intelligence

New product commercialization

Stakeholder management

Cross-functional collaboration

Analytical judgement

Communication

Negotiation

Formation

Bachelor's degree in Food Science, Chemistry, Chemical Engineering, Marketing, Business Administration

MBA (added advantage)

Description du poste

Evyap Sabun Malaysia Sdn Bhd is seeking a Senior Marketing Manager – Food to own the marketing and commercial strategy for our food ingredients portfolio, drive sustainable growth, strengthen market positioning, and identify new opportunities across key markets.

You will collaborate with regional Sales, R&D, Supply Chain, Production and Finance to translate market intelligence into actionable commercial plans, manage portfolios, and lead cross-functional projects from concept to launch.