Senior Global Marketing Lead – Personal Care Growth

Evyap Sabun Malaysia Sdn Bhd; Shah Alam; On-site; MYR 180,000 - 300,000; Full time

Job summary

Evyap Sabun Malaysia Sdn Bhd is seeking a Senior Marketing Manager – Personal Care to drive growth, shape product strategies, and build international market presence. You will own portfolio strategy, identify opportunities, and coordinate with Sales, R&D, Manufacturing, and Supply Chain to translate market insights into profitable initiatives.

The role requires strong commercial acumen, experience with personal care ingredients, and the ability to lead cross-functional teams across multiple

Qualifications

• Minimum 5 years of relevant experience in Personal Care ingredients or related industries.
• At least 3 years in sales, business development, product management, or other commercial functions.
• 2–3 years of direct customer-facing experience, including visits and negotiations.
• Strong understanding of Personal Care ingredients, formulation capabilities, and market dynamics.
• Proven experience in developing business strategies and driving profitable growth.

Responsibilities

• Develop and execute global growth strategies for Personal Care ingredients, aligning priorities with markets.
• Lead product line strategy and portfolio management including positioning and expansion.
• Manage the complete product lifecycle from opportunity to post-launch evaluation.
• Collaborate with R&D to identify innovation opportunities and translate requirements into solutions.
• Identify and develop opportunities across international markets (Europe, North America, Northeast Asia).
• Build a strong pipeline with regional sales teams and distributors to accelerate penetration.
• Develop compelling value propositions and market-focused marketing strategies.
• Translate product attributes into practical customer solutions.
• Develop pricing strategies and monitor market trends to improve profitability.
• Conduct market intelligence and competitor analyses to identify growth opportunities.
• Build strategic relationships with formulators, manufacturers, distributors, and brand owners.
• Engage with customers through meetings and site visits to identify unmet needs.

Skills

Strategic marketing

International markets experience

Customer engagement

Sales & business development

Pricing & profitability

Education

Bachelor's degree in Chemistry

Job description

Evyap Sabun Malaysia Sdn Bhd is seeking a Senior Marketing Manager – Personal Care to drive growth, shape product strategies, and build international market presence. You will own portfolio strategy, identify opportunities, and coordinate with Sales, R&D, Manufacturing, and Supply Chain to translate market insights into profitable initiatives.

The role requires strong commercial acumen, experience with personal care ingredients, and the ability to lead cross-functional teams across multiple