Senior Marketing Executive

AMOREPACIFIC; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

AMOREPACIFIC MALAYSIA is hiring a Senior Marketing Executive to lead CRM management, event activations, and retail marketing mechanics. You will manage end-to-end campaign planning from strategy to execution and reporting, and support the Marketing Manager to ensure best-in-class execution of plans.

You will drive CRM campaigns, in-mall activations, and partnerships with external merchants, while coordinating with HQ/ASEAN RHQ and cross-functional teams to achieve sales objectives.

Qualifications

• Master or degree in marketing or related field.
• 2-3 years of experience in digital marketing and PR.
• Knowledge of the beauty industry is preferred.
• Strong English communication and MS Office skills.
• Experience with CRM programs and campaigns is a plus.

Responsibilities

• Plan end-to-end CRM campaigns including recruitment, retention and activation campaigns.
• Manage monthly CRM communications via SMS and Email.
• Collaborate with partners for membership benefits and growth.
• Liaise with agencies to develop CRM materials.
• Plan in-mall activations, events, promotions and workshops.
• Develop marketing collateral for events and outposts.
• Monitor competitors and market conditions.
• Coordinate with malls, suppliers, agencies and contractors.
• Analyze marketing activities to inform future plans.

Skills

CRM management

Campaign planning

Event management

Retail marketing

MS Office

English communication

Education

Master / Degree in Marketing, Business Administration, Mass Communication or any relevant field

Tools

SAP

Microsoft Excel

PowerPoint

Adobe Photoshop

Job description

AMOREPACIFIC MALAYSIA is currently looking to hire a Senior Marketing Executive who will be accountable for the brand’sCRM management and planning activations/events, retail marketing mechanics, and promotions.

The role will be responsible for end-to-end campaign planning from strategy, execution and reporting of all activities. Also to assist Marketing Manager to ensure best in class execution for Marketing plans.

You will play an important role, such as:

CRM

• Manage and grow new/existing customer database through customer recruitment, retention and activation campaigns.
• Responsible in monthly CRM direct communications with customers like SMS and Email.
• Explore collaboration with external merchants and strategic partners for tie-ups to enrich membership benefits/ privileges and growth
• Responsible to collate, generate and analyse the required member information in planning/ development of the membership program
• Liaise with agencies and develop all CRM programme/campaigns related communication materials.
• Generate and analyse monthly CRM report to track customer behaviour and campaign effectiveness.

Retail Marketing (Activations)

• Plan marketing and branding activities e.g. in-mall pop-up and events including promotions, customers eventing, workshops.
• Proactively contributing fresh and out-of-the-box marketing ideas
• Develop, coordinate and execute Joint-Promotions and Strategic Plans to achieve sales objectives
• Develop marketing collaterals and supporting materials for outpost / events.
• Identify and monitors competitors through researching market conditions.
• Work closely with 3rd parties like malls, suppliers, agencies and contractors.
• Developing and planning of Premiums for Retail Marketing.
• To analyze all executed marketing activities for future implementation plans.
• Liaise with HQ and ASEAN RHQ.
• Work closely with other departments (sales)

To be successful in this role, you would need to have:

• Master / Degree in Marketing, Business Administrative, Mass Communication or any relevant field.
• At least 2-3 years of experience in managing digital marketing and PR.
• Current knowledge of retail industry or similar capacity especially Beauty industry.
• Current knowledge and exposure with latest Beauty in-trends and influencers especially in the Beauty industry.
• Good command of English.
• Competent in MS Office (Excel and PowerPoint).
• Knowledge of the SAP system, Microsoft Excel & PowerPoint, Adobe Photoshop can be a plus point.
• Good communication skills and presentation skills.

Who we are looking for:

• Confident self-starter with a high level of drive, energy, integrity and professionalism
• Proactive, well discipline, positive, resourceful, creative, well organized with a keen eye for details and able to multi-task
• Self-motivated, willing to learn attitude, committed, determined, diligent and trustworthy nature
• Possess a strong sense of urgency, able to prioritize and meet deadlines, and able to work beyond contractual work hours when required.
• Able to work independently and be a dedicated team player in a fast paced and dynamic environment

How will this career benefit you?

• Competitive salary and employee welfare.
• Harmonious working culture with young, vibrant and high performing team!
• You will get familiar with our well-known brands such as Laneige, Sulwhasoo, innisfree, Aestura, Ryo, Mise-en-Scène and illiyoon.