Senior Marketing Data & Attribution Analyst

Intrepid; Kuala Lumpur; Hybride; MYR 180 000 - 240 000; Plein temps

Avantages offerts par ce poste

Best of Both Worlds

Culture that Brings Out the Best

Grow Without Limits

Rewarding You Right

Résumé du poste

Intrepid Asia is seeking a Senior BA/DA — Marketing to lead measurement, incrementality, and customer analytics across SEA markets. You will own attribution and MMM modelling, analyze cross-channel effects, and translate insights into actions that drive incremental growth and valuable customer acquisition.

The role involves building dashboards, collaborating with the BI team in Vietnam and Indonesia, and applying statistical techniques to inform media investment decisions while maintaining

Qualifications

• Hands-on experience with marketing measurement, beyond last-click attribution.
• Ability to design and interpret incrementality reads and MMM models.
• Strong data storytelling to translate analytics into business insights.

Responsabilités

• Own attribution and incrementality analysis for marketing spend, beyond last-click attribution.
• Run cohort analysis to understand acquisition, retention, and LTV patterns across markets.
• Explore data independently to surface non-obvious patterns and present findings to regional leads.
• Translate stakeholder questions into data problems, write SQL, build dashboards, and ensure data quality.

Connaissances

SQL

Attribution

Incrementality

Cohort analysis

LTV modelling

Outils

Apache Superset

Looker

Power BI

Description du poste

Intrepid Asia is seeking a Senior BA/DA — Marketing to lead measurement, incrementality, and customer analytics across SEA markets. You will own attribution and MMM modelling, analyze cross-channel effects, and translate insights into actions that drive incremental growth and valuable customer acquisition.

The role involves building dashboards, collaborating with the BI team in Vietnam and Indonesia, and applying statistical techniques to inform media investment decisions while maintaining