Senior Marketing Analytics & Incrementality Lead

Intrepid Asia; Kuala Lumpur; Hybrid; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Comprehensive insurance

Ample leave

Job summary

Intrepid Asia in Kuala Lumpur is seeking a Senior Business Analyst/Data Analyst – Marketing to lead measurement, attribution, and MMM across SEA markets. You will own incrementality studies, cross‑channel impact, and build dashboards with country teams and central BI in Vietnam/Indonesia.

You will develop customer analytics, cohort analyses, and LTV models, translating insights into actionable recommendations for regional marketing leads. Proficiency in SQL and BI tools is essential.

Qualifications

• Strong, hands-on grasp of attribution beyond last-click
• Experience with incrementality testing and MMM frameworks
• Ability to design cross-channel analyses and interpret results
• Proficiency in SQL and dashboarding tools to build measurable insights
• Experience with e-commerce data and marketplace data is a plus

Responsibilities

• Own attribution and incrementality analysis for marketing spend beyond last-click.
• Design and interpret holdout tests and MMMs to separate lift from correlation.
• Analyze cross-channel effects and impact of media on sales and acquisition.
• Run cohort analysis and build lifetime value models to inform strategy.
• Translate data findings into actionable recommendations for country marketing leads.

Skills

Marketing measurement

Attribution

Incrementality

MMM

SQL

Dashboarding

Cross-channel analysis

Data storytelling

Tools

SQL

Apache Superset

Looker

Power BI

Claude (AI)

Job description

Intrepid Asia in Kuala Lumpur is seeking a Senior Business Analyst/Data Analyst – Marketing to lead measurement, attribution, and MMM across SEA markets. You will own incrementality studies, cross‑channel impact, and build dashboards with country teams and central BI in Vietnam/Indonesia.

You will develop customer analytics, cohort analyses, and LTV models, translating insights into actionable recommendations for regional marketing leads. Proficiency in SQL and BI tools is essential.