Senior Marketing Data Analytics Lead - Optimize Campaigns

Triple Y Studio; Kuala Lumpur; On-site; MYR 78,000 - 134,000; Full time

Benefits offered by this job

Salary negotiable

Bonus opportunities

EPF / SOCSO

LRT-accessible office

Medical leave & allowance

Annual leave & public holidays

Job summary

Triple Y Studio is seeking a data analytics professional to own end-to-end data tracking for advertising performance and conversions. You will analyze granular user behavior, map the customer journey, and deliver actionable insights to optimize campaigns and creative work.

Responsibilities include monitoring campaign data, validating tracking across GTM/CAPI, and translating insights into actionable steps for media teams. A strong analytical mindset and self-direction are essential.

Qualifications

• Experience in data analysis within digital marketing, e-commerce, or an agency.
• Proficiency with website analytics and user behavior tracking tools (GA, Hotjar, Clarity, GTM).
• Strong Excel/Sheets skills for complex data reporting and tracking parameters.
• Sharp analytical and logical thinking, understanding business logic and user psychology behind numbers.
• Excellent communication skills to translate data insights into execution strategies.
• Self-directed: set priorities, manage deadlines, and flag problems early.

Responsibilities

• Track and analyze overall ad campaign data and platform conversion metrics for data accuracy and integrity.
• Deep dive into granular user behavior metrics to identify friction in the user journey.
• Monitor pipeline trends across funnel stages to evaluate marketing impact and conversion rates.
• Diagnose performance anomalies and identify what's working vs. not across the business pipeline.
• Translate raw data into actionable optimization recommendations for media buyers and creative teams.
• Collaborate with the technical team on tracking deployment and validation (e.g., GTM, CAPI).

Skills

Data analysis

Analytical thinking

Communication

Self-directed

Tools

Google Analytics

Hotjar

Microsoft Clarity

GTM

Job description

Triple Y Studio is seeking a data analytics professional to own end-to-end data tracking for advertising performance and conversions. You will analyze granular user behavior, map the customer journey, and deliver actionable insights to optimize campaigns and creative work.

Responsibilities include monitoring campaign data, validating tracking across GTM/CAPI, and translating insights into actionable steps for media teams. A strong analytical mindset and self-direction are essential.