Senior Manager, Segment Marketing

Manulife group; Kuala Lumpur; Hybrid; MYR 180,000 - 240,000; Full time

Job summary

Manulife is seeking a senior leader to drive segment growth and oversee integrated propositions that span products, services and partnerships. You will align channel strategies, journeys and activation plans to increase adoption and profitability across customer segments.

You will lead cross-functional initiatives, monitor segment performance, and use market insights to steer investment and optimization decisions, contributing to sustainable growth and value realization.

Qualifications

• Demonstrated experience developing business cases and delivering growth outcomes.
• Strong understanding of segmentation, lifecycle management and distribution channels.
• Proven ability to lead complex cross-functional initiatives in a matrixed org.
• Experience using insights to guide investment and optimization decisions.

Responsibilities

• Segment Growth Strategy: Own growth agenda for customer segments and portfolio priorities.
• Integrated Proposition Ownership: Design and optimize propositions across products and experiences.
• Commercial Strategy & Investment Governance: Develop segment economics and track outcomes.
• Go-to-Market & Distribution Activation: Align channels and engagement plans to drive adoption.
• Segment Performance & Customer Value: Drive acquisition, activation, cross-sell and retention.
• Segment Performance Management: Lead regular reviews and recommend actions.
• Enterprise Delivery Leadership: Coordinate cross-functional delivery across departments.
• Market & Customer Insight: Use analytics to identify unmet needs and growth opportunities.

Skills

Business growth

Segment management

Commercialization

Cross-functional leadership

Customer segmentation

Investment decisions

Education

Bachelor's Degree in Business/Marketing/Finance

Job description

Position Responsibilities:

• Segment Growth Strategy: Own the growth agenda for customer segments, including target customers, needs, value pools, competitive positioning, portfolio economics and strategic growth priorities.
• Integrated Proposition Ownership: Lead the design and ongoing optimization of propositions spanning products, services, experiences, partnerships, channels and engagement.
• Commercial Strategy & Investment Governance: Develop segment economics, investment cases and commercialization strategies, and track expenditure, returns and benefits realization against agreed outcomes.
• Go-to-Market & Distribution Activation: Align channel strategy, customer journeys, proposition narratives, sales enablement and activation plans to drive adoption and conversion.
• Segment Performance & Customer Value: Drive acquisition, activation, cross-sell, upgrades retention and engagement, with clear focus on portfolio contribution, customer lifetime value and sustainable segment growth.
• Segment Performance Management: Lead regular segment performance reviews covering customer growth, proposition adoption, portfolio economics, investment outcomes and benefits realization; recommend corrective action or further investment.
• Enterprise Delivery Leadership: Coordinate cross-functional delivery across Product, Distribution, Customer Experience, Brand, Analytics, Operations, Technology, Finance, Legal, Compliance and Risk.
• Market & Customer Insight: Use customer analytics, market developments and competitor activity to identify unmet needs and future growth opportunities.

Required Qualifications:

• Bachelor's Degree in Business, Marketing, Finance or a related discipline.
• 8 - 10 years of experience in segment management, proposition strategy, customer growth, product strategy or financial services.
• Demonstrated experience developing business cases, commercializing propositions and delivering measurable growth outcomes.
• Strong understanding of customer segmentation, lifecycle management, distribution channels and financial services products.
• Proven ability to lead complex cross-functional initiatives in a matrixed organization.
• Experience using customer, market and performance insights to guide investment and optimization decisions.
  

Preferred Qualifications:

• Highly analytical with the ability to leverage customer insights, market trends, and performance data to identify growth opportunities and optimize business performance.
  

When you join our team:

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [e-mail].

Working Arrangement

Hybrid