Senior Manager (New Business Development)

Cheil Malaysia; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Cheil Malaysia in Kuala Lumpur is seeking a senior business development professional with a hunter mentality to drive agency growth by sourcing new leads, managing outreach, and securing introductory meetings with prospective clients.

You will support new business by assisting in pitch execution, RFP responses, and proposal delivery, and you will help craft profitable MSAs and retainers as part of a fast-paced agency environment.

Qualifications

• Experience: 5+ years in business development, sales, or account management in advertising or marketing.
• Track record of winning high-value pitches and meeting revenue goals.
• Industry knowledge of ATL/BTL, digital activation, retail branding, and content creation.
• Strong pitch and presentation skills for engaging senior stakeholders.
• Commercial acumen in profit margins, billing, retainers, and contracts.
• Strategic, self-motivated, resilient, collaborative with strong interpersonal skills.
• Commission-based incentive eligibility as per company terms.

Responsibilities

• Identify, map, and pursue high-value new business opportunities across sectors.
• Build and maintain a robust pipeline of inbound and outbound leads to meet revenue targets.
• Monitor market dynamics, industry trends, and competitor movements to spot pitch opportunities.
• Lead RFI/RFP responses and pitch presentations end-to-end with a winning angle.
• Translate agency capabilities into compelling client solutions (Integrated Campaigns, Digital, etc.).
• Deliver high-impact pitches to C-suite and senior stakeholders; structure MSAs and proposals.
• Ensure clear scope definitions, SOW accuracy, and target profit margins before deal closing.

Skills

Prospecting strategy

Pipeline management

Pitch presentations

RFP management

Negotiation

Commission-driven mindset

Job description

Driven by a "hunter" mentality, this role fuels agency growth by actively sourcing new leads, conducting business outreach initiatives, and securing introductory meetings with prospective clients. The individual in this position plays a vital support function for new business expansion by assisting in pitch execution, RFP responses, and proposal delivery to secure new business wins.

Job Responsibilities:

1) Strategic Prospecting & Pipeline Growth

• Identify, map, and pursue high-value new business opportunities across various sectors, ranging from government boards to private organizations.
• Build and maintain a robust, qualifi ed pipeline of inbound and outbound leads to achieve individual and agency revenue targets.
• Monitor market dynamics, industry trends, and competitor movements to spot emerging pitch opportunities.

2) Pitch & RFP Management

• Lead RFI/RFP responses and pitch presentations end-to-end, defi ning the winning strategic angle alongside Creative, Strategy, and Account Management leads.
• Translate complex agency capabilities (Integrated Campaigns, Retail Branding, Shoppertainment, Experiential, Digital/Social) into compelling client solutions.
• Deliver high-impact, persuasive pitch presentations to C-suite and senior marketing stakeholders.
• Work alongside Finance and Leadership to structure profi table Master Service Agreements (MSAs), Retainers, and Project-based proposals.
• Ensure clear scope defi nitions, Scope of Work (SOW) accuracy, and target profi t margins prior to deal closing.

Job Requirements:

• Experience: More than 5 years of proven business development, sales, or account management experience within an advertising, digital, or integrated marketing agency.
• Track Record: Demonstrated history of converting high-value pitches and meeting/exceeding revenue goals.
• Industry Knowledge: Deep understanding of modern agency offerings, including ATL/BTL campaigns, digital activation, retail branding, and content creation.
• Pitch & Presentation Skills: Exceptional public speaking skills and the ability to engage senior stakeholders effectively.
• Commercial Acumen: Strong understanding of agency profi t margins, billing structures, retainer modeling, and contract negotiations.
• Personal Attributes: Strategic, self-motivated, resilient, and collaborative with strong interpersonal skills.
• Commission Scheme: This role is eligible for a commission-based incentive for successfully securing new business and bringing in new clients for the Company. Commission will be subject to the Company’s prevailing commission scheme and terms.