Senior KOL Specialist

MY Bodi Noble Sdn Bhd; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

MY Bodi Noble Sdn Bhd in Kuala Lumpur is seeking a Senior Influencer Marketing Lead to craft and drive end-to-end influencer campaigns aligned with brand objectives. You will develop strategy, lead execution, and oversee budgets and performance across platforms like Instagram and TikTok.

You\'ll manage key relationships with influencers and agencies, set KPIs, mentor junior staff, stay ahead of trends, and collaborate with creative, PR, and product teams to ensure cohesive campaigns that

Qualifications

• Experience leading influencer marketing campaigns across multiple platforms.
• Ability to set clear KPIs and analyze performance.
• Strong relationships with influencers and agencies.

Responsibilities

• Develop and lead influencer marketing strategies aligned with brand goals.
• Oversee end-to-end campaign execution within time and budget.
• Manage relationships with influencers and agencies.
• Set KPIs and track performance to optimize ROI.
• Collaborate with creative, PR, and product teams.
• Mentor junior team members and stay ahead of industry trends.

Skills

Influencer marketing strategy

Campaign management

Relationship management

Budget management

KPI & analytics

Team leadership

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Develop and lead influencer marketing strategies that align with broader brand goals and objectives, ensuring that campaigns drive significant impact across multiple platforms (Instagram, TikTok, etc.).

Oversee end-to-end campaign execution, from strategy development to reporting, ensuring campaigns are executed on time, within budget, and meet performance objectives.

Manage relationships with key influencers (KOLs) and agencies, fostering long-term partnerships that are mutually beneficial and consistent with brand positioning.

Set KPIs and oversee the performance tracking of influencer campaigns, continuously optimizing for ROI, engagement, and brand growth.

Collaborate with cross-functional teams (creative, PR, product, etc.) to ensure campaigns are cohesive and aligned with overall brand strategy.

• Lead contract negotiations with influencers and agencies, ensuring clear deliverables, performance expectations, and mutually agreed-upon terms.

Mentor and guide junior team members, including Senior KOL Specialists, ensuring their professional growth and development while maintaining high performance standards.

Stay at the forefront of industry trends, identifying emerging platforms, tools, and strategies to continually evolve the influencer marketing program.

Analyze and report on campaign performance, providing strategic insights to senior leadership and guiding adjustments to future influencer strategies.

Develop and manage the influencer marketing budget, ensuring efficient use of resources to achieve campaign goals.

Drive innovation in influencer marketing initiatives, seeking new opportunities and approaches to elevate the brand through influencer partnerships.

Take ownership of additional projects and provide leadership in areas where influencer marketing is integral to business objectives.