Senior Key Account Manager

Coca-Cola; Selangor; On-site; MYR 180,000 - 280,000; Full time

Job summary

Coca-Cola Beverages Singapore, Malaysia & Brunei is seeking a Group Customer Development Manager to lead the Super/Hyper/Discounter channel, developing channel strategies and driving sales profitability. You will manage a team of Key Account Managers, develop strategic partnerships, and ensure achievement of sales, market share, distribution, service level, and financial targets.

The role requires a Bachelor’s degree and 10+ years FMCG experience with at least 5 years in leadership, plus strong

Qualifications

• Bachelor degree in marketing, business or related discipline.
• 10+ years FMCG experience with 5+ years leading a high-performing team.
• Experience in Key Account Management with modern trade customers.
• Strong leadership, negotiation and strategic collaboration skills.
• Proven ability to develop customer partnerships and drive profitability.

Responsibilities

• Develop and execute channel strategy aligned with growth objectives.
• Lead customer business planning, JBP, and top-to-top reviews.
• Drive sales, market share, distribution, service level, and profitability.
• Manage and coach a team of Key Account Managers.
• Build strategic relationships with retailers, trade leaders, and stakeholders.
• Manage DME investment and promotional spending within budgets.
• Lead category management initiatives and strategic projects.

Skills

Team leadership

Negotiation

Business planning

Account management

People development

Education

Bachelor Degree in Marketing, Business Administration, Management or related

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

The Coca-Cola Company (TCCC) is the world's largest beverage company, refreshing consumers worldwide for over 135 years. Our unrivaled portfolio includes more than 500 sparkling and still brands and more than 3,800 beverage choices, with iconic brands such as Coca-Cola, Sprite, Minute Maid, Schweppes, FuzeTea, Monster, and Fanta.

With over 1,500 employees, Coca-Cola Beverages Singapore, Malaysia & Brunei is a complex and well-developed organization that produces, sells, and distributes the Coca-Cola Company products across the country. Our world-class manufacturing plant in Halal Park, Bandar Enstek in Negeri Sembilan serves as our Halal production hub for Malaysia, Singapore, and Brunei.

Department:

Reports to: Head of Customer Development, SMH

What You’ll Do

The Group Customer Development Manager is responsible for leading the Super/Hyper/ Discounter Channel business by developing channel strategies, driving customer business plans, and delivering sales and profitability objectives. The role manages a team of Key Account Managers, develops strategic customer partnerships, and ensures achievement of sales, market share, distribution, service level, and financial targets.

• Develop and execute channel strategy aligned with overall company growth objectives.
• Lead customer business planning, Joint Business Planning (JBP), and top-to-top customer reviews.
• Drive achievement of sales, market share, distribution, service level, profitability, and AR targets across SMH accounts.
• Manage and coach a team of Key Account Managers to develop capability and performance.
• Build strategic relationships with key retailers, trade leaders, and industry stakeholders.
• Manage DME investment and promotional spending within approved budgets.
• Lead category management initiatives and strategic customer projects.

What You Bring

• Bachelor Degree in Marketing, Business Administration, Management or any related discipline.
• Minimum 10 years of FMCG experience with 5 years managing high performing team.
• Experience in Key Account Management with modern trade customers.
• Good team leadership and people development experience.
• Excellent in customer negotiation, business planning, and account management experience.