Senior Key Account & Growth Lead (FMCG/Bev)

Coca-Cola Beverages Singapore, Malaysia & Brunei; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

The Coca-Cola Beverages Singapore, Malaysia & Brunei is seeking a Commercial - Modern Trade Management professional to strengthen key account partnerships across Malaysia. You will develop strategic initiatives, profile prospects, and lead joint business plan processes with essential accounts.

You will collaborate across departments, oversee regional budgets, and ensure effective trade spending while delivering promotional initiatives that enhance business value.

Qualifications

• 2–5 years of relevant FMCG/beverage industry experience.
• Strong collaboration and cross-department interaction.
• Excellent English and Bahasa Melayu communication.
• Strong negotiation and relationship-building skills.
• Good commercial awareness and trade economics understanding.

Responsibilities

• Develop and sustain strong relationships with customers, industry leaders, and peers to enhance the company's image and achieve business objectives.
• Identify and pursue strategic initiatives and opportunities within key customers and new business acquisitions.
• Lead efforts in acquiring new business by profiling potential prospects and maintaining relationships.
• Analyze evolving customer needs and market trends to strategically respond and ensure long-term business success.
• Oversee the Joint Business Plan process, establishing sustainable game plans with designated key accounts.
• Demonstrate a comprehensive understanding of Key Account Management.
• Manage and monitor the regional budget, assessing financial performance to evaluate investment effectiveness.
• Control trade spending within the established budget.
• Facilitate executive meetings with Key Accounts and customize promotional initiatives to enhance business value.

Skills

Relationship building

Collaboration

Supervisory skills

Negotiation

English communication

Commercial awareness

Job description

The Coca-Cola Beverages Singapore, Malaysia & Brunei is seeking a Commercial - Modern Trade Management professional to strengthen key account partnerships across Malaysia. You will develop strategic initiatives, profile prospects, and lead joint business plan processes with essential accounts.

You will collaborate across departments, oversee regional budgets, and ensure effective trade spending while delivering promotional initiatives that enhance business value.