Senior Influencer/KOL Marketing (TikTok)

MY GOLD INTI SDN. BHD.; Kuala Lumpur; On-site; MYR 72,000 - 120,000; Full time

Job summary

SKINTIFIC is seeking a Senior Influencer/KOL Marketing (TikTok) specialist to lead influencer campaigns across beauty and lifestyle segments. You will plan, execute, and optimize strategies across TikTok, Instagram and other channels while maintaining brand consistency and driving engagement.

You will analyze trends, manage end-to-end influencer collaborations, mentor juniors, and collaborate with product and growth teams to align campaigns with business goals.

Qualifications

• Bachelor’s Degree in Marketing, Mass Communication, Digital Media or related field.
• Minimum 3 years of experience in Influencer Marketing, Social Media Marketing or Creator Partnerships.
• Proven experience planning and executing TikTok or Instagram influencer campaigns with measurable results.
• Experience working with nano, micro, mid-tier, and mega influencers across beauty, lifestyle, fashion, or FMCG.
• Strong understanding of social media trends, creator ecosystems, audience behavior, and viral content strategies.
• Proficient in Microsoft Office/Google Workspace; experience with influencer marketing tools or social analytics platforms is an advantage.

Responsibilities

• Assist the development and execution of comprehensive marketing strategies across channels.
• Analyze marketing trends and consumer behavior to provide actionable insights.
• Oversee the end-to-end influencer marketing process from identification to evaluation.
• Ensure brand consistency across campaigns and touchpoints.
• Forecast growth and ROI of marketing campaigns in alignment with business objectives.
• Supervise cross-functional teams ensuring quality in marketing materials.
• Plan and execute key brand initiatives including events and launches.
• Drive KOL/Influencer seeding strategies to boost awareness and engagement.
• Lead and mentor junior team members and monitor campaign performance.

Skills

Influencer marketing

Social media marketing

Creator partnerships

TikTok campaigns

Instagram campaigns

Content trends

Analytics platforms

Microsoft Office / Google Workspace

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

Influencer marketing tools

Social analytics platforms

Job description

Senior Influencer/KOL Marketing (TikTok)

Assist the development and execution of comprehensive marketing strategies that encompass awareness, consideration, and conversion across multiple channels, including digital, social media, and traditional advertising.

Analyze marketing trends and consumer behavior to provide actionable insights and key recommendations for improving content promotion and discovering new ways to drive traffic and sales.

Oversee the end-to-end influencer marketing process, from identifying suitable KOLs/Influencers to creating and presenting briefs, managing relationships, and evaluating campaign performance.

Ensure brand consistency and relevance across all marketing campaigns, advertisements, and touchpoints, while making sure the brand remains fresh and appealing to the target audience.

Forecast the growth and ROI of marketing campaigns, collaborating with product development and business development teams to ensure alignment with broader business objectives.

Supervise and guide cross-functional teams, including advertising, design, and content creation, ensuring consistency and quality in all marketing materials.

Take ownership of planning and executing key brand initiatives, including beauty-related events, product launches, and high-profile influencer collaborations.

Drive KOL/Influencer seeding strategies to amplify brand awareness, publicity, and customer engagement across various platforms.

Lead and mentor junior team members, fostering a collaborative and results-driven environment while supporting their professional development.

Monitor and optimize campaign performance, providing regular reports to senior leadership with key insights and actionable recommendations for future strategies.

Manage marketing budgets, ensuring cost-effective allocation of resources across campaigns while meeting or exceeding performance goals.

Champion innovation in marketing strategies, staying ahead of industry trends and leveraging emerging platforms and tactics to enhance brand visibility.

Take on additional projects as assigned by senior leadership, contributing to broader business objectives and initiatives.

Job Requirements:

Bachelor’s Degree in Marketing, Mass Communication, Digital Media, or a related field.

Minimum 3 years of experience in Influencer Marketing, Social Media Marketing or Creator Partnerships, preferably in a fast-paced environment.

Proven experience planning and executing TikTok or Instagram influencer campaigns with measurable performance results.

Experience working with nano, micro, mid-tier, and mega influencers across beauty, lifestyle, fashion, or FMCG categories.

Strong understanding of social media trends, creator ecosystems, audience behavior, and viral content strategies.

Proficient in Microsoft Office/Google Workspace; experience with influencer marketing tools or social analytics platforms is an advantage.

Passionate about social media, content trends, and the creator economy.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Your application will include the following questions:

• How many years of KOL Marketing experience do you have?
• How much notice are you required to give your current employer?

Health & Beauty Retail Not specified

SKINTIFIC, skincare developed and formulated by scientists in Canadian laboratories. Through years of research, scientists have finally found that damaged skin barrier is the root of all skin problems on the face.

With the patented technology of TTE (Trilogy Triangle Effect), SKINTIFIC managed to formulate the perfect combination of active ingredients and barrier ingredients for fast and barrier safe skin result.

Global leader in beauty retailing and operates successfully in more than two thousand points of sale. With a vision of making SKINTIFIC the most loved beauty community in the world, it aims to transform the beauty shopping experience through strong relationships with customers, brands and products, unexpected concepts, and a non-conformist attitude.

Whether you’re passionate about products, people, numbers, words, code, or strategy, we have a place for you. SKINTIFIC is a place where you have the power to change someone’s day and truly make them feel better about themselves.

By staying true to our core value of possessing a disruptive spirit, SKINTIFIC manages to provide all employees a fun place to learn with the freedom to experience, to create, to innovate.

SKINTIFIC, skincare developed and formulated by scientists in Canadian laboratories. Through years of research, scientists have finally found that damaged skin barrier is the root of all skin problems on the face.

With the patented technology of TTE (Trilogy Triangle Effect), SKINTIFIC managed to formulate the perfect combination of active ingredients and barrier ingredients for fast and barrier safe skin result.

Global leader in beauty retailing and operates successfully in more than two thousand points of sale. With a vision of making SKINTIFIC the most loved beauty community in the world, it aims to transform the beauty shopping experience through strong relationships with customers, brands and products, unexpected concepts, and a non-conformist attitude.

Whether you’re passionate about products, people, numbers, words, code, or strategy, we have a place for you. SKINTIFIC is a place where you have the power to change someone’s day and truly make them feel better about themselves.

By staying true to our core value of possessing a disruptive spirit, SKINTIFIC manages to provide all employees a fun place to learn with the freedom to experience, to create, to innovate.

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