Senior Google Ads Specialist

Rankpage; Kuala Lumpur; On-site; MYR 120,000 - 200,000; Full time

Job summary

Rankpage is an AI-driven search agency in Malaysia offering paid performance across SEO, AEO, GEO and paid search for SMEs and corporates. A Senior Ads Specialist will own paid search for their client book, handling onboarding, strategy, execution and reporting without an intermediary.

You will manage campaigns across Search, Performance Max, Display, Video/YouTube and Shopping, with a focus on ROI, forecasting, and client communication.

Qualifications

• Minimum 3 years managing complex PPC and paid search campaigns, agency-side, across multiple concurrent clients.
• Proven spend management: RM100k+/month across a book or RM50k+/month on single accounts.
• Progression from onboarding to reporting without handoffs.
• Hands-on GA4 and GTM setup, not just dashboards.
• Builds Performance Max campaigns and uses automation judiciously.
• Audience segmentation: Customer Match, first‑party strategy, remarketing.
• Data‑driven, funnel metrics, attribution beyond last-click, Looker Studio or equivalent.
• Strong UX/CRO judgement to diagnose post-click issues.

Responsibilities

• Own client book with direct control of accounts and numbers.
• Run Google Ads across Search, Performance Max, Display, Video, Shopping.
• Prepare proposals with keyword research, market sizing and forecasts.
• Design account architecture: structure, bidding, audiences, negatives.
• Set budget strategy across client tiers and craft optimization plans.
• Lead automation: Smart Bidding, PMax assets, scripts, reporting.
• Configure GA4/GTM: events, conversions, cross-domain tracking, attribution.
• Deliver standardized client reporting with options for custom packs.
• Draft 3–6 month campaign roadmaps aligned to quarterly objectives.
• Advise on landing pages, form friction, funnel drop-off; communicate directly with clients.

Skills

PPC management

Budget management

GA4 setup

GTM setup

PMax campaigns

Audience segmentation

Data analytics

UX/CRO

English fluency

Mandarin/Cantonese advantage

Tools

GA4

GTM

Looker Studio

Job description

Rankpage is an AI search agency with paid performance built in - SEO, AEO, GEO and paid search under one roof, for SME and corporate clients across Malaysia, Singapore and Hong Kong. Over 10 years in search, four proprietary frameworks (AIRM, RSE, DT, GACB), and coverage in The Edge, Yahoo Finance, Tech in Asia and Business Insider.

A Senior Ads Specialist to own paid search for their own book of clients. The entire project success from the first onboarding call to the reporting deck that renews the account. No account manager sits in between.

Responsibilities

• Your own client book - your accounts, your numbers, your call
• Google Ads across Search, Performance Max, Display, Video/YouTube and Shopping
• Ads proposals: keyword and search demand research, market sizing, competitor gap analysis, forecast modelling
• Account architecture - campaign structure, bidding strategy, audience segmentation, negative keyword discipline
• Budget strategy across client tiers: low-budget awareness and high-intent commercial conversion need different builds
• Automation - Smart Bidding selection and troubleshooting, PMax asset groups and signal control, scripts, automated reporting
• GA4 and GTM setup: container management, event and conversion configuration, cross-domain tracking, attribution
• Client reporting - a standardised pack plus the ability to build to a specific client’s requirements
• 3–6 month campaign roadmaps tied to client quarterly objectives
• Post-click advisory - landing page structure, form friction, funnel drop-off; you advise the client rather than blame their site
• Client communication - resolves directly in writing and on calls, without escalating every query
• Bonus : Paid social where the account calls for it: Meta and LinkedIn

Qualifications

• Minimum 3 years managing complex PPC and paid search campaigns, agency-side, across multiple concurrent clients
• Proven history managing meaningful spend - cumulatively RM100k+/month across a book, or single accounts at RM50k+/month
• Has taken accounts from onboarding to reporting repeatedly - started them, not inherited them
• Hands-on GA4 and GTM setup, not dashboard-reading
• Builds Performance Max campaigns and knows where automation helps and where it quietly burns budget
• Audience segmentation: Customer Match, first-party strategy, remarketing architecture, exclusion discipline
• Data-confident - funnel metrics, attribution beyond last-click, spreadsheet modelling, Looker Studio or equivalent
• UX/CRO judgement strong enough to diagnose what’s killing conversion after the click
• English fluency required. Mandarin and Cantonese are significant advantages - a growing share of our accounts are Hong Kong and China-based.

Senior-level Confidence

• You can say no. A client asks for a tactic that will waste their budget - you make the case against it and keep the relationship.
• You diagnose before you optimize. Given a CPA that doubled overnight, you have an order you check things in.
• You forecast honestly. You’d rather set a defensible number than a flattering one.
• You’ve rescued a failing account. Inherited a mess, found the cause, turned it.

The Opportunity

• Portfolio range most Malaysian agencies can’t offer - SMEs where you see the full impact of your decisions, alongside corporate accounts with real budget and complexity
• Multi-market - Malaysia primary, with active Singapore and Hong Kong demand. Different CPCs, competitive conditions and buyer behaviour in one role.
• Sector spread - financial services, payment gateway, FMCG, property, professional services. Your case study portfolio compounds fast here.
• Paid alongside AI search - you’ll see how AI Overviews and answer engines are reshaping query behaviour, and what that does to paid, on live accounts