Senior Executive, Media Planning Kuala Lumpur, Malaysia

WPP Media Limited; Kuala Lumpur; Hybrid; MYR 48,000 - 72,000; Full time

Benefits offered by this job

Hybrid work 4 days/week

Employee resource groups

In-office events

Job summary

WPP Media Limited is seeking a driven professional to work within its AI‑driven media unit. You will contribute to planning and delivering campaigns, liaising with clients and coordinating with strategy, implementation, and specialist teams to craft commercially viable media solutions.

The role emphasizes building relationships with clients and internal stakeholders while operating in a hybrid environment with four office days per week.

Qualifications

• Minimum 1.5 to 2 years of experience in communication channel planning.
• Respond to and follow up on client campaign briefs and requests.
• Orchestrate inputs from strategy, implementation and specialist teams to develop innovative solutions.

Responsibilities

• Assist in planning and executing campaigns across channels.
• Respond to client briefs and coordinate with internal teams.
• Support the integration of solutions with external partners.
• Manage planning, execution and post‑mortem of campaigns.

Skills

Campaign planning

Client briefs

Cross-functional collaboration

Campaign lifecycle

Stakeholder management

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by ourpioneeringagentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

• A fun & competitive environment that combines the best of being creative media thinking whilst balancing the little details that matter and at the same time being part of the largest media company in the world.
• Working within a culturally diverse team, servicing some of the top clients in the organization.
• Opportunity to work with regional counterpart from internal and client.

Measures of success –

In 3 months:

• Been up to speed with cutting edge proprietary planning tools as well as able to extract & analyze important data; validating our recommendations.
• You would have a pulse of the business category & knowledge of competitive frame.
• Worked on moderate scaled live campaigns.
• Have initiated contact with key media partners and understood the baseline of their offerings particularly digital.
• Connected with internal specialist & external stakeholders units to integrate solutions.

In 6 months:

• Been able to comprehend and apply our proprietary planning framework model in key campaigns.
• You would have landed live; larger scaled campaigns.
• You will have started to build relationships with the key decision makers within the current client portfolio.
• Mastered a flawless media execution process, working alongside various stakeholders.

In 12 months:

• Developed strong category acumen - from a media and business point of view.
• Identify a pipeline of commercially viable solutions to support our clients goals
• Have created & executed a pipeline of exciting business building ideas which could potentially be industry award winning.

Skills and Experience required:

• Possesses over 1.5 year (minimum) to 2 years of related work experience in communication channel planning
• Respond to / follow up on clients campaign briefs and requests received, and working alongside the team.
• Orchestrate/support the inputs from the strategy, implementation and specialist teams to develop innovative, business building solutions for clients
• Manage the planning, execution and post mortem of the campaigns briefed in
• Engage with specialist partners to drive commercially viable media solutions
• Build trusted, meaningful relationships with clients, as well as relevant internal & external stakeholders.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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Demographic Questions (APAC)

At WPP Media we are committed to building a business and culture that is inclusive, and we believe that having a workforce that represents the society we live in is key to our success.

As part of this commitment, we have created this voluntary survey to include the collection and analysis of diversity data across our recruitment.

The following questions do not form part of your application, are completely optional and are not shared with our hiring teams, but we would be grateful if you would complete them to help us monitor fairness and equality across our recruitment process.

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