Senior Executive, Ecommerce Marketing

Lotus's Malaysia; Kuala Lumpur; On-site; MYR 48,000 - 72,000; Full time

Job summary

Lotus's Malaysia is seeking an energetic Marketing professional to support the planning and execution of Shop Online campaigns aimed at driving online sales, traffic and engagement.

You will coordinate with media agencies across Google, Meta, TikTok and other platforms, monitor spend and performance, and work with CRM and commercial teams to deliver compelling promotions while ensuring timely delivery of marketing materials.

Qualifications

• Degree/diploma in Marketing or related field.
• At least 2 years of marketing/advertising experience; fresh grads considered.
• Strong written and spoken communication; able to present to a wider audience.

Responsibilities

• Support planning and execution of Shop Online campaigns to drive online sales and engagement.
• Coordinate with media agencies to run campaigns on Google, Meta, TikTok and other platforms; monitor spend and performance.
• Track sales, orders, traffic, conversion, and category performance; prepare actionable reports.
• Collaborate with CRM to run targeted email, push, SMS campaigns to increase repeat purchases.
• Coordinate day-to-day marketing activities and ensure materials are delivered on schedule; mentor junior team members.
• Work with Commercial and supplier marketing teams to run brand and category campaigns and secure supplier funding.
• Liaise with Commercial, Operations, IT, creative and agencies to align requirements and resolve issues.
• Track marketing expenditure and budgeting; maintain records and support ROI reviews.
• Monitor market and customer insights to identify opportunities and suggest campaigns.

Skills

Communication skills

Team oriented

Problem-solving skills

Attention to detail

Multi-tasking

Education

Degree / Diploma in Marketing or related field

Job description

• Marketing Campaign Management: Support the planning and execution of Lotus's Shop Online marketing campaigns to drive online sales, customer acquisition, traffic and engagement.
• Performance Marketing: Coordinate with media agencies to execute and optimize campaigns across Google, Meta, TikTok and other relevant platforms. Monitor campaign delivery, media spend and performance against agreed targets.
• Performance Analysis & Reporting: Track sales, orders, traffic, conversion rates and category performance. Prepare timely reports with actionable insights and recommendations to improve campaign effectiveness.
• Customer Retention & CRM: Collaborate with the CRM team to execute targeted campaigns through email, push notifications, SMS and other relevant channels to increase repeat purchases, customer spending and shopping frequency.
• Marketing Operations: Coordinate day-to-day campaign activities, ensuring promotional mechanics, digital content and marketing materials are accurate and delivered on schedule. Provide guidance to junior team members where required.
• Brand Partnerships & Supplier Marketing: Work with Commercial teams and suppliers' marketing teams to execute brand and category campaigns that secure supplier funding, generate marketing income and grow online sales.
• Stakeholder Coordination: Liaise with Commercial, Operations, IT, creative and media agencies to align campaign requirements, resolve execution issues and support a seamless online shopping experience.
• Budget & Funding Tracking: Track marketing expenditure, campaign costs and supplier funding commitments. Maintain accurate records and support budget reconciliation and campaign return-on-investment reviews.
• Market & Customer Insights: Monitor competitor activities, customer behaviour and e-commerce trends to identify opportunities and recommend relevant campaigns, promotional mechanics and improvements.

Key requirements

• Degree / Diploma in Marketing, Communications or equivalent
• Possess min 2 years' experience in marketing / advertising in a fast paced and competitive environment. Fresh graduates in related fields can be considered.
• Good communication skills both written and spoken, with ability to present and engage a wider audience.
• Passionate about the work; Curious & willing to learn. Must be hands-on and detailed in approach, with ability to multi-task and perform effectively under pressure and tight deadlines.
• Can-do positive attitude, team oriented, with good problem-solving skills.