Marketing Executive

Cilantro Culinary & Pastry Academy; Subang Jaya; On-site; MYR 60,000 - 120,000; Full time

Job summary

Cilantro Culinary & Pastry Academy is seeking a Brand Marketing professional to develop and execute a robust brand strategy, elevate online presence, and lead cross-channel campaigns in Subang Jaya. You will conduct market research to refine brand positioning and audiences, craft compelling stories, and manage budgets and collaborations with external partners.

The role emphasizes data-driven optimization, content creation, and strong teamwork across departments and vendors.

Qualifications

• Diploma or Bachelor's in Marketing/Business or related field.
• Proven experience with digital marketing tools and platforms.
• Video editing and Adobe design software experience is a plus.
• Fluent in English, Bahasa Malaysia, Mandarin preferred.

Responsibilities

• Develop and execute a robust brand strategy to enhance online presence.
• Conduct market research to define brand positioning and audience.
• Craft compelling brand stories and messaging for target customers.
• Plan and manage online campaigns across SEO, PPC, email and social media.
• Create visuals for marketing campaigns including posters and videos.
• Monitor brand performance and optimize strategies with data analytics.
• Collaborate with agencies, institutions and vendors to amplify activities.

Skills

Brand strategy

Digital marketing

Market research

Data analytics

Content creation

SEO/SEM

Social media advertising

Video editing

Adobe design software

Education

Diploma or Bachelor's in Marketing/Business

Economics or related field

Tools

Facebook Ads Manager

Google Analytics

TikTok

Content Management Systems

Video editing software

Adobe design suite

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Develop and execute a robust brand strategy to establish and enhance the company’s online presence.

Conduct in-depth market research to defined brand positioning, identify target audience, and analyze the competitive landscape.

Craft compelling brand stories and messaging that resonate deeply with target customers.

Continuously monitor brand perception and make adjustments to branding strategies as needed.

Prepare and arranging of marketing collaterals such as brochures, leaflets, banners, sales kits, digital content, and videos & etc, ensuring speed and quality of the execution.

Reinforce all processes to improve efficiency.

Monitor and manage the advertising and promotional budget to ensure expenditures align with the approved budget

Develop and implement impactful online marketing campaigns across various digital platforms, channels, including SEO, PPC, email marketing, social media, and content marketing.

Create visuals contents such as videos, posters and graphics to support all marketing campaign.

Utilize advanced data analytics to measure campaign effectiveness and optimize strategies for continuous growth and improvement

Oversee the creation and distribution of digital content, ensuring alignment with the brand’s voice and strategic objectives

3) Cost Leadership and Teams Collaboration

Drive cost leadership initiatives to enhance productivity and achieve departmental objectives.

Provide guidance and support to cross-functional teams to foster collaborations and achieve shared marketing goals.

Cultivate and manage relationships with external agencies, educational institutions, school partners and vendors to support and amplify marketing activities effectively.

JOB REQUIREMENTS:

Candidate must possess at least a Diploma or Bachelor's Degree in Marketing/Business Studies/Administration/Management, Economics or equivalent.

Strong understanding of digital marketing tools and platforms, including but not limited to Facebook Ads Manager, Google Analytics, TikTok, email marketing software, and content management systems, social media advertising, etc

Video Editing Software, and Adobe Design software experience is a plus.

Required language(s): English, Bahasa Malaysia, Mandarin (Written / Spoken)

Positive working attitude and able to work independently with minimum supervisions.

Good communication, interpersonal skills

Confident, responsible, self-motivated, outgoing and responsive that able to communicate & present well with any level of people and work as a team

Willing to travel and possess own car / company car

Must be willing to work in USJ, Subang Jaya

Be careful - Don’t provide your bank or credit card details when applying for jobs. Don't transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad .