Senior Executive, Data (DBI – Data & Business Intelligence)

Triple Y Studio; Kuala Lumpur; On-site; MYR 78,000 - 134,000; Full time

Benefits offered by this job

Salary negotiable

Bonus opportunities

EPF / SOCSO

LRT-accessible office

Medical leave & allowance

Annual leave & public holidays

Job summary

Triple Y Studio is seeking a data analytics professional to own end-to-end data tracking for advertising performance and conversions. You will analyze granular user behavior, map the customer journey, and deliver actionable insights to optimize campaigns and creative work.

Responsibilities include monitoring campaign data, validating tracking across GTM/CAPI, and translating insights into actionable steps for media teams. A strong analytical mindset and self-direction are essential.

Qualifications

• Experience in data analysis within digital marketing, e-commerce, or an agency.
• Proficiency with website analytics and user behavior tracking tools (GA, Hotjar, Clarity, GTM).
• Strong Excel/Sheets skills for complex data reporting and tracking parameters.
• Sharp analytical and logical thinking, understanding business logic and user psychology behind numbers.
• Excellent communication skills to translate data insights into execution strategies.
• Self-directed: set priorities, manage deadlines, and flag problems early.

Responsibilities

• Track and analyze overall ad campaign data and platform conversion metrics for data accuracy and integrity.
• Deep dive into granular user behavior metrics to identify friction in the user journey.
• Monitor pipeline trends across funnel stages to evaluate marketing impact and conversion rates.
• Diagnose performance anomalies and identify what's working vs. not across the business pipeline.
• Translate raw data into actionable optimization recommendations for media buyers and creative teams.
• Collaborate with the technical team on tracking deployment and validation (e.g., GTM, CAPI).

Skills

Data analysis

Analytical thinking

Communication

Self-directed

Tools

Google Analytics

Hotjar

Microsoft Clarity

GTM

Job description

You own the data ecosystem end to end — monitoring, analyzing, and reporting on overall advertising performance and platform conversions. You will dive deep into granular user behavior, dissecting clicks, heatmaps, and scroll rates to map out the true user journey. By tracking multi-layered pipeline trends, you will uncover exactly what’s working, where the bottlenecks are, and provide the actionable insights needed to scale our campaigns.

WHAT YOU'LL DO

Track and analyze overall ad campaign data alongside platform conversion metrics to ensure data accuracy and integrity.

Deep dive into granular user behavior metrics—clicks, heatmaps, scroll rates, and drop-off points to identify friction in the user journey.

Monitor pipeline trends across all funnel stages (awareness, interest, action), evaluating the true impact and conversion rates of marketing activities.

Diagnose performance anomalies and clearly identify "what's working" and "what's not" across the business pipeline.

Translate raw data into actionable optimization recommendations for media buyers and creative teams.

Collaborate with the technical team on tracking deployment and validation (e.g., GTM, CAPI) to ensure reliable data assets.

WHAT WE'RE LOOKING FOR

Proven experience in data analysis, preferably within digital marketing, e-commerce, or an agency environment.

Proficiency with website analytics and user behavior tracking tools (e.g., Google Analytics, Hotjar, Microsoft Clarity, GTM).

Strong command of Excel or Google Sheets for complex data reporting and tracking parameter management.

Sharp analytical and logical thinking—you can see the business logic and user psychology behind raw numbers.

Excellent communication skills—you can translate complex data insights into execution strategies that marketing teams can easily understand.

Self-directed: you set your own priorities, manage deadlines, and flag problems early.

BONUS POINTS

Experience with advanced server-side tracking implementations or custom GTM setups.

Familiarity with ad platform structures (Meta Ads, TikTok Ads, Google Ads).

BENEFITS

• Salary negotiable based on experience and skill level
• Bonus and salary increment opportunities
• EPF / SOCSO
• Office conveniently located with LRT access
• Medical leave & medical allowance
• Annual leave & public holidays