Senior Exec, Online

The Estée Lauder Companies Inc.; Kuala Lumpur; On-site; MYR 120,000 - 210,000; Full time

Job summary

The Estée Lauder Companies Inc. in Malaysia seeks an experienced ecommerce marketer to maximise online channel sales for Brand Clusters, leading from an omni-channel POV and driving online strategy.

You will develop omni online marketing across Brand Clusters, collaborate with Brand Online and Brand Marketing teams to boost online sales and brand awareness, and build out omni occasions and a unified calendar.

Qualifications

• 2-3 years’ experience in beauty/retailer, online marketing, or ecommerce
• Working knowledge of web technologies and Internet tools
• Understanding of website metrics, data analysis, and reporting tools
• Prior experience working with retailers would be an advantage
• Prior experience working across geographies would be an advantage

Responsibilities

• Maximise online channel sales for Malaysia Affiliate from an omni-channel POV.
• Develop omni online marketing strategy across Brand Clusters to maximise online sales.
• Build out omni occasions and key moments for the Brand.
• Drive unity media planning with agencies.
• Drive unified brand omni calendar.

Skills

Online marketing

Ecommerce operations

Web analytics

Data analysis

Retail experience

Geographies experience

Tools

Seller Center

CRM platforms

Job description

• Maximise online channel sales for respective Brand Clusters for the Malaysia Affiliate, lead from an omni-channel POV, and drive the strategy of Online for the Brand.
• Develop the omni online marketing strategy across relevant Brand Clusters, to maximise online sales across the ecommerce platform and work with the Brand Online and Brand marketing team to increase brand awareness online.
• Build out omni occasions and key moments for the Brand.
• Drive unity media planning by being involved in planning with all agencies.
• Drive unified brand omni calendar

Responsibilities

• Maximise online channel sales for respective Brand Clusters for the Malaysia Affiliate, lead from an omni-channel POV, and drive the strategy of Online for the Brand.
• Develop the omni online marketing strategy across relevant Brand Clusters, to maximise online sales across the ecommerce platform and work with the Brand Online and Brand marketing team to increase brand awareness online.
• Build out omni occasions and key moments for the Brand.
• Drive unity media planning by being involved in planning with all agencies.
• Drive unified brand omni calendar

Budget & Stock

• Build out monthly targets and align with key launches and promotions to achieve monthly budgets. Use sales from PY to inform how to build sales targets for the month as well as Advertising spend.
• Review forecasts and allocations for stock and samples for BAU, High Traffic moments and new program launches across Brand and Retailer websites. Review and complete any additional analysis for big launches.
• Work with Supply Chain to manage stock and sample inventory and online marketing offerings as it relates to limited life and samples at checkout, unique promo offers or outside partner sampling programs. Stock expiry housekeeping.
• Plan and update the monthly estimate changes to brand online P&L.

Marketing

• Clear path to ensure site is optimised for natural search, working with design and engineering teams, and to maximise online relevant content/link building.
• Own & manage sites including health to ensure store front KPIs are met & maintained e.g. site maintenance, asset refresh, product listings.
• Work in conjunction with the CRM & Paid Media Manager on the omni communications strategy.
• Contribute and help drive the development of the database segmentation and promotional strategy to maximise sales.
• Work with the Brand Marketing team, Regional Online brand team and online advertising partners to lead online marketing programs.
• Attend and contribute to rand team meetings and any ad hoc by campaigns. Regional monthly call with brand for alignment, ad hoc calls with regional online team.
• Oversee partnership with Key Content Creators and Social Sellers to optimise and maximise online sales and reduce overall CPA.
• Across content creation for monthly refreshes to meet timeline schedules.
• Contribute to the development of the social commerce strategy

Business Analysis & Reporting

• Analysis of sales by channel, site/store performance and digital marketing programs.
• Ongoing analysis of key business metrics including sales, sell-through, website KPIs, MSd & CDP Data
• Ongoing analysis of key business metrics by channel (Lazada / Shopee) including traffic by source (E-mail, SEO, Paid Search…), conversion analysis, top products sold, registered user growth and behaviour.
• Provide platform insights and analysis to Brand and Online team to maximize ROI spend by channel and Brand to maximize ROI.
• Conduct regular business reviews with Malaysia & Regional stakeholders.
• Be the voice of Malaysia for Regional teams: express local needs, structure priorities, advocate local specifics.

Business Intelligence

• Actively seek and implement new business initiatives with outside companies to increase sales/traffic on the brand e-commerce site, e.g. affiliates program, partnerships with key websites, affiliations.
• Identify digital marketing opportunities and develop strategies to take advantage of them.
• Conduct competitive and market analysis. Track and analyse competitive beauty e-tailer landscape. Stay aware of e-communication trends and programs as they relate to the prestige beauty arena.
• Provide E-Commerce and Digital education to Brands as the subject matter expert.

Requirements

• At least 2-3 years’ experience in the beauty/retailer, online marketing, or ecommerce area, with hands‑on knowledge of marketplace Seller Centers and a strong understanding of end‑to‑end platform operations
• Working knowledge of web technologies Aptitude for working with Internet tools (i.e. web-based reports, databases, and various multimedia technologies)
• Understanding of website metrics, data analysis, and reporting tools
• Prior experience working with retailers would be an advantage
• Prior experience working across geographies would be an advantage