Senior E-Commerce Key Account Manager

Abbott; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

Abbott is seeking an experienced E-commerce Key Account Manager to oversee and grow online retailer partnerships, including platforms like Lazada/Shopee. You will manage relationships, optimize listings, lead promotions, and analyze data to drive revenue growth and visibility across digital channels.

The role requires 3–5 years in e-commerce or FMCG, strong negotiation and data analytics skills, and proficiency with Seller Central and Excel.

Qualifications

• Bachelor's degree in Business Management or related field.
• 3–5 years' experience in e-commerce or FMCG/consumer goods.
• Experience managing key accounts on online platforms is preferred.
• Strong understanding of e-commerce, digital marketing, and online sales strategies.
• Proficient in Excel, PowerPoint, and seller platforms.

Responsibilities

• Manage and grow relationships with major e-commerce accounts.
• Develop growth strategies and improve online market share.
• Collaborate with marketing for optimized product listings and campaigns.
• Lead digital promotions, pricing, discounts, and bundles.
• Analyze performance data and provide actionable insights.
• Coordinate with marketing, supply chain, and customer service for availability and forecasting.
• Oversee trade spend, receivables, and ROI on promotions.
• Lead Joint Business Plans and monthly reviews with retailers.
• Drive profitability and timely product delivery to accounts.

Skills

E-commerce strategy

Account management

Negotiation

Communication

Data-driven decision making

Project management

Analytical mindset

Stakeholder collaboration

Education

Bachelor's degree in Business Management

Tools

Seller Central

PowerPoint

Excel

Business Advisor

Job description

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands, including Similac®, PediaSure®, Pedialyte®, Ensure® and Glucerna®, to help get the nutrients they need to live their healthiest life.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

• Career development with an international company where you can grow the career you dream of.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

As the E-commerce Key Account Manager, we are seeking a highly motivated and results-driven FMCG E-commerce Key Account Manager to oversee and grow our key online retailer partnerships. In this role, you will be responsible for managing relationships with major e-commerce platforms (TikTok), ensuring that our products are effectively listed, promoted, and sold across online channels. You will leverage your expertise in FMCG sales and e-commerce strategies to drive revenue growth, improve product visibility, and optimize digital sales performance.

What You’ll Do

• Account Management: Build and maintain strong relationships with key accounts (e.g., Lazada or Shopee etc.), ensuring long-term strategic partnerships.
• Sales Growth: Develop and execute growth strategies for e-commerce accounts, identifying new opportunities for revenue generation and increasing market share in the online space.
• Product Listing Optimization: Collaborate with the marketing and creative teams to optimize product listings, ensuring they meet platform-specific guidelines and are optimized for maximum visibility and conversions.
• Promotions & Campaigns: Lead the development and execution of digital promotional campaigns, including pricing, discount strategies, bundles, and seasonal offers to drive traffic and sales.
• Data Analysis & Reporting: Analyze account performance data to identify trends, challenges, and opportunities. Provide regular performance reports and actionable insights to key stakeholders.
• Cross-Functional Collaboration: Work closely with marketing, supply chain, customer service, and product teams to ensure seamless product availability, accurate forecasting, and timely delivery of products.
• Budget Management: Manage, process and optimize the trade spend & receivable for e-commerce accounts, ensuring ROI is achieved on promotions and other spend.
• Joint Business Plan: Lead annual planning and JBP preparation with retailers and monthly business reviews.
• Overall responsibility for driving business with e-commerce accounts.
• Develop and execute the annual business plans with e-commerce accounts.
• Sign annual terms of trade.
• Lead promotion and digital campaign planning.
• Ensure compliance with annual business plans.
• Drive account profitability.
• Manage supply chain processes, including systems for order collection, execution, and forecasting.
• Oversee financial management, including collection, credit index, profitability and cost-to-sales performance for key accounts.
• Manage relationships with internal and external stakeholders.
• Organize Joint Business Plans (JBP) and Top-to-Top meetings with key accounts, involving retailer and Abbott senior management.

Requirements

• At least a Bachelor's Degree in any field, preferably in Business Management.
• Minimum of 3-5 years of experience in e-commerce, preferably within FMCG or consumer goods sectors.
• Previous experience managing key accounts on major online retail platforms is highly desirable.
• Strong understanding of e-commerce platforms, digital marketing, and online sales strategies.
• Familiarity with digital marketing strategies, including paid media, social media advertising, and online promotions.
• Excellent negotiation, communication, and relationship-building skills.
• Data-driven mindset with the ability to analyze performance metrics and derive actionable insights.
• Proficiency in Microsoft Excel, PowerPoint, and e-commerce platforms (e.g., Seller Central, Business Advisor).
• Strong project management skills with the ability to multitask and meet deadlines.
• Self-motivated and driven with a passion for digital sales and e-commerce growth.
• Strong analytical mindset with the results-oriented approach.
• High level of persuasive and influencing skills.
• Strong commercial acumen and conflict resolution skills.
• Ability to work independently with a proactive, solution-oriented approach and as part of a cross-functional team.
• Ability to handle pressure and meet tight deadlines in a dynamic environment.
• Strong attention to detail and organizational skills.
• Written and conversational English skills are preferred.
• Proficiency in local language is required.

Location

This position is based in Imazium, Damansara Uptown, Petaling Jaya, Selangor, Malaysia.

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.