Ecommerce Executive (Beauty & Wellness Brands)

Esthetics International Group Berhad; Shah Alam; On-site; MYR 70,000 - 110,000; Full time

Benefits offered by this job

Staff discounts

Medical

Annual leave

Job summary

Esthetics International Group Berhad is seeking an Ecommerce Executive to own customer journeys across inbox and checkout. You will craft emails, personalise content, and work with brand, product and e-commerce teams to turn launches and promotions into high-performing campaigns.

Lead automated journeys (welcome, cart abandonment, post-purchase), segment customers by behavior, and optimise workflows to boost engagement and retention. Join a regionally focused, growth-driven team in Malaysia.

Qualifications

• Degree in Marketing, Communications, Business or related field.
• Hands-on experience in email marketing content and marketing automation.
• Experience with customer segmentation, lead nurturing and retention campaigns.
• Familiarity with A/B testing methods and tools.
• Good collaborator with marketing, sales, IT and regional teams.
• Creative, customer-focused, able to manage multiple projects independently.
• Beauty, wellness, retail or e-commerce experience is a plus.

Responsibilities

• Create emails customers actually want to open and engage.
• Develop personalised email content reflecting brand voice for each audience segment.
• Collaborate with brand, product, and e-commerce teams for campaigns.
• Set up and manage automated journeys (welcome, abandoned cart, post-purchase, win-back).
• Segment customer base by behaviour and demographics for sharper targeting.
• Monitor and optimise workflows to lift engagement and retention.
• Drive onsite personalisation with UX/UI and IT teams.
• Plan and run A/B tests across emails and brand websites.
• Turn results into clear recommendations and refine for performance.

Skills

Email marketing

Automation

Segmentation

A/B testing

Collaboration

Education

Degree in Marketing, Communications, Business

Tools

Klaviyo

Salesforce Marketing Cloud

Mailchimp

HubSpot

Job description

Ecommerce Executive (Beauty & Wellness Brands)

Shape how thousands of beauty and wellness customers experience our brands.

At EIG, we’ve built trusted beauty, wellness and skincare brands across Malaysia and the region. We’re now growing our digital and e-commerce presence, and we’re looking for a data-driven, creative CRM talent to own the customer journey from inbox to checkout. Every email, segment and test you run will directly shape how customers discover, engage with and stay loyal to our brands.

What You’ll Do

Create emails customers actually want to open

Develop engaging, personalised email content that reflects our brand voice and connects with each audience segment.

Work with brand, product and e-commerce teams to turn launches, promotions and stories into high-performing campaigns.

Build smart automation that works around the clock

Set up and manage automated journeys (welcome, abandoned cart, post-purchase, win-back and more) that reach customers at the right moment.

Segment our customer base by behaviour, preferences and demographics for sharper targeting.

Monitor and optimise workflows to lift engagement, conversion and retention.

Personalise the online experience

Drive onsite personalisation on our brand websites so every visitor sees what matters to them.

Partner with UX/UI and IT teams to bring personalisation ideas to life.

Use website data and customer behaviour to guide what we personalise next.

Test, learn, improve

Plan and run A/B tests across emails and brand websites.

Turn results into clear recommendations, and keep refining for better performance.

What You’ll Bring

Degree in Marketing, Communications, Business or a related field.

Hands‑on experience in email marketing content and marketing automation (e.g. Klaviyo, Salesforce Marketing Cloud, Mailchimp, HubSpot or similar).

Experience with customer segmentation, lead nurturing and retention campaigns.

Familiarity with A/B testing methods and tools.

Good collaborator who works well with marketing, sales, IT and regional teams.

Creative and customer-focused, able to manage multiple projects independently.

Beauty, wellness, retail or e-commerce experience is a strong plus.

Why Join EIG

Work with well‑loved beauty and wellness brands, with real ownership of the CRM function.

Visible impact: your work goes straight to customers and shows up in the numbers.

Room to grow as our digital and e-commerce business expands across the region.

Collaborative team, regional exposure and support for learning new tools and skills.

Competitive salary and benefits, including [staff discounts on our products and services / medical / annual leave / others].

Listed on the Main Board of Bursa Malaysia Securities Berhad since March 2004, EIG is one of the market leaders in the beauty and wellness industry in ASEAN and Hong Kong, with over 30 years’ experience in the industry.

EIG is the exclusive distributor of Dermalogica, the number one professional skin care brand worldwide, in Malaysia, Indonesia, Hong Kong, Singapore, Thailand, Brunei and Philippines, and is also the exclusive supplier to Vietnam and Cambodia.

EIG is also the exclusive distributor for Davines professional hair care products in Thailand, Malaysia, Singapore and Brunei, as well as Tisserand aromatherapy and beauty products in 10 countries across ASEAN and Hong Kong.

EIG also develops and distributes own Fast Moving Consumer Goods (FMCG) skin care brand – Clinelle, which is distributed through pharmacies and high traffic retail outlets throughout Malaysia and Hong Kong.

EIG also owns and operates 70 corporate outlets comprising 52 AsterSpring skin care salons and 18 retail kiosks in Malaysia, Singapore, Hong Kong and Thailand. Today, AsterSpring is one of the leaders in professional skin care salons in Asia with millions of faces treated over 30 years.

Listed on the Main Board of Bursa Malaysia Securities Berhad since March 2004, EIG is one of the market leaders in the beauty and wellness industry in ASEAN and Hong Kong, with over 30 years’ experience in the industry.

EIG is the exclusive distributor of Dermalogica, the number one professional skin care brand worldwide, in Malaysia, Indonesia, Hong Kong, Singapore, Thailand, Brunei and Philippines, and is also the exclusive supplier to Vietnam and Cambodia.

EIG is also the exclusive distributor for Davines professional hair care products in Thailand, Malaysia, Singapore and Brunei, as well as Tisserand aromatherapy and beauty products in 10 countries across ASEAN and Hong Kong.

EIG also develops and distributes own Fast Moving Consumer Goods (FMCG) skin care brand – Clinelle, which is distributed through pharmacies and high traffic retail outlets throughout Malaysia and Hong Kong.

EIG also owns and operates 70 corporate outlets comprising 52 AsterSpring skin skin care salons and 18 retail kiosks in Malaysia, Singapore, Hong Kong and Thailand. Today, AsterSpring is one of the leaders in professional skin care salons in Asia with millions of faces treated over 30 years.

What can I earn as an eCommerce Executive