Senior Director, Global Influencer Marketing & Growth

WPP Media Limited; Kuala Lumpur; On-site; MYR 300,000 - 600,000; Full time

Job summary

WPP Media Limited seeks a senior leader to evolve the influencer marketing strategy, deliver year-on-year growth, and scale operations across campaigns. You will mentor high-performing teams of influencer champions and represent WPP Media’s market-leading expertise with full autonomy and decision-making authority.

You will shape strategic direction, lead client partnerships, and drive operational excellence from planning through delivery and post-campaign analysis, ensuring global standards are

Qualifications

• Proven track record in a management leadership role within an agency setting with direct responsibility for a mid-sized to large team.
• Demonstrable experience scaling influencer businesses or client books of business to drive revenue growth.
• Extensive experience managing and developing high-performing teams.
• Broad leadership knowledge with mastery in influencer marketing.
• Experience with accountability for major revenue targets, cost centers, and budgets.

Responsibilities

• Own and execute the influencer marketing business strategy and unit frameworks, aligning with global goals and regional growth targets.
• Lead and supervise content planning managers, executives, and group heads to oversee campaign budgets and messaging.
• Drive year-on-year revenue growth by expanding influencer scopes and strategic client partnerships.
• Ensure delivery excellence from strategy through post-campaign analysis across regions and markets.
• Define KPIs for the practice and report insights to leadership.

Skills

Leadership

Agency experience

Team management

Revenue growth

Strategic planning

Job description

WPP Media Limited seeks a senior leader to evolve the influencer marketing strategy, deliver year-on-year growth, and scale operations across campaigns. You will mentor high-performing teams of influencer champions and represent WPP Media’s market-leading expertise with full autonomy and decision-making authority.

You will shape strategic direction, lead client partnerships, and drive operational excellence from planning through delivery and post-campaign analysis, ensuring global standards are