Senior Account Lead: AI-Driven Campaigns & Growth

WPP Production; Kuala Lumpur; Sur place; MYR 70 000 - 110 000; Plein temps

Résumé du poste

WPP Production is seeking a Senior Account Executive to own day-to-day client management and end-to-end campaign leadership. You will collaborate with senior leads to drive client satisfaction, growth, and junior team development.

The role requires strong experience in account servicing, strategic input on briefs, and a proven ability to apply AI tools to optimize workflows, with excellent communication and budget management skills. A hybrid, collaborative environment awaits.

Qualifications

• Experience in account servicing within an advertising or marketing agency.
• Proven ability to apply AI tools to optimize workflows and campaigns.
• Strong project management skills across multiple workstreams.

Responsabilités

• Act as primary day-to-day contact for clients, building relationships and providing strategic input on briefs and campaigns.
• Lead coordination and execution of campaigns from brief to delivery, ensuring quality, timeliness and client objectives.
• Develop clear, actionable briefs and interrogate client inputs to sharpen outputs.
• Own project timelines, deliverables, and budgets, identify risks, and propose solutions.
• Champion AI tools across the team and identify opportunities to improve efficiency and output quality.
• Embed AI-driven solutions across campaign execution, reporting, and internal workflows; mentor juniors.
• Partner with cross-functional teams to ensure seamless execution and advocate for client needs.
• Monitor campaign performance, synthesize insights, and present recommendations to clients.
• Support Account Manager/Director in commercial management including scoping, budgeting, and over-servicing flags.
• Identify opportunities to grow the account with new projects or value-added recommendations.

Connaissances

Account servicing

AI tools adoption

Project management

Client relationship management

Budget management

Strategic thinking

Mentoring

Formation

Bachelor’s degree in Marketing, Business, Communications

Outils

CRM software

AI platforms

Description du poste

WPP Production is seeking a Senior Account Executive to own day-to-day client management and end-to-end campaign leadership. You will collaborate with senior leads to drive client satisfaction, growth, and junior team development.

The role requires strong experience in account servicing, strategic input on briefs, and a proven ability to apply AI tools to optimize workflows, with excellent communication and budget management skills. A hybrid, collaborative environment awaits.