Senior Digital Sales Manager

Delivery Hero; Kuala Lumpur; On-site; MYR 180,000 - 360,000; Full time

Job summary

foodpanda, part of Delivery Hero, seeks a Senior Manager, Digital Sales to own and optimize lead generation and vendor onboarding across markets.

You will engineer automation-first lead management, design scalable workflows, and lead a small team with SOPs covering the full lifecycle. Collaboration with Product, Commercial, Sales, and Operations is essential.

Qualifications

• Minimum 8 years total experience with at least 3 years in people management.
• Proven Sales Operations track record in foodtech or marketplace environments.
• Strong hands-on experience with Salesforce and CRM data.
• Strong SQL skills for performance analysis.
• Ability to build automations in Python, Google Apps Script, and Java, with AI tools.
• Excellent communication and cross-functional collaboration.
• Experience building SOPs and scalable processes across multiple markets.
• Fluent in English, both written and spoken.

Responsibilities

• Own lead generation and optimization across markets, driving vendor onboarding at country level.
• Engineer end-to-end Lead Management processes with an automation-first approach.
• Design and maintain automation workflows across sourcing, enrichment, deduplication, qualification, Salesforce sync.
• Lead cross-functional collaboration with Product, Commercial, Sales and Operations.
• Build and maintain SOPs for 100% of team tasks and manage tools/integrations.
• Perform root-cause analysis to prevent pipeline breaks and improve quality.
• Leverage AI tools to accelerate design, data work, and automation while managing risks.
• Mentor and grow the team, ensuring adoption of new processes across markets.

Skills

Sales Operations

Team Leadership

Python Automation

SQL

CRM / Salesforce

AI/Automation

Data Analysis

Communication

English Fluency

Tools

Salesforce

Python

Google Apps Script

Java

BigQuery

APIs (Slack, Sheets)

Job description

Senior Manager, Digital Sales

Location: Kuala Lumpur, my

Company Description

foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Job Description

As our Senior Manager, Digital Sales, you will run and optimize the day-to-day Lead Generation and Lead Management engine across multiple markets. You will own the vendor lead lifecycle end to end, from sourcing and deduplication through Salesforce onboarding and pipeline handover.

This is a builder role. You will not just manage a process, you will engineer it. You will design scalable, automation-first workflows that cut manual effort, raise lead quality, and increase conversion. You will lead a small team, set SOPs that cover the full scope of the work, and drive adoption of new tools across markets, partnering with Product, Commercial, Sales, and Operations.

The Critical Tasks You Will Perform

• Own all Lead Generation and Lead Optimization activity across your markets, driving vendor acquisition volume and quality at a country level.
• Act as the process engineer for Lead Management: see the full system end to end, find bottlenecks, and propose and implement automations rather than escalating and waiting.
• Design, build, and maintain automation-first workflows across the lifecycle (sourcing, enrichment, deduplication, qualification, Salesforce sync, notifications) using Python, Google Apps Script, and Java.
• Use AI tools to accelerate process design, data work, and automation, knowing where they add value versus risk. Default to automation, treat manual as the exception.
• Build and maintain SOPs covering 100% of team tasks, and manage the tools and integrations that power the pipeline, keeping them stable, monitored, and documented.
• Run root cause analysis when the pipeline breaks or quality drops, fix the source, and put preventive measures in place.
• Gather competitor and market intelligence and turn it into analysis that feeds lead sourcing strategy.
• Lead, mentor, and grow a high-performing team, balancing long-term process strategy with clear day-to-day priorities.
• Drive adoption of new processes and tools across markets, adapting to local conditions while holding a consistent global playbook.

What success looks like

• Lead generation targets met or exceeded across your markets, with lead quality holding or improving.
• Manual effort in the lead lifecycle drops measurably as automations replace repetitive tasks.
• SOPs exist for 100% of team tasks, stay current, and are actually followed.
• New processes and tools reach real adoption, not just launch.
• Pipeline issues are caught early, root-caused, and prevented from recurring.

Qualifications

Basic requirements

• Minimum 8 years total experience, with at least 3 years managing people.
• Proven Sales Operations track record, ideally in foodtech or a marketplace, with direct experience in vendor / merchant onboarding.
• Strong hands-on experience with Salesforce and CRM data and processes.
• Strong SQL skills for performance analysis and data work.
• Ability to build automations in Python, Google Apps Script, and Java, and fluency using AI tools to craft automated processes.
• Strong analytical skills: assess performance, find weak points, ship solutions that reduce manual effort.
• Experience building SOPs and scalable processes, preferably in a multi-country setting.
• Excellent communication. Explains technical work to non-technical stakeholders and business context to technical teams.
• Fluent in English, written and spoken.

Preferable requirements

• Experience owning lead generation or vendor acquisition across multiple markets.
• Hands-on with BigQuery and API-driven integrations (Slack, Sheets, third-party data).
• Experience designing agent-based or API-driven AI workflows, not just using AI chat tools.
• Familiarity with deduplication, data matching, or lead-quality scoring.
• Experience with JIRA or similar and writing clear requirements for technical partners.

Additional Information

Who we are

foodpanda is part of the Delivery Hero Group, the world's pioneering local delivery platform. Our mission is to deliver an amazing experience, fast, easy, and to your door. We operate in 70+ countries worldwide. Headquartered in Berlin, Germany, Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.