Manager, Product

foodpanda; Kuala Lumpur; Hybrid; MYR 150,000 - 230,000; Full time

Benefits offered by this job

Dynamic environment

Personal development

Team events

Diversity & inclusion

Global exposure

Free food

Health insurance

Dental insurance

Learning and development

Job summary

foodpanda is seeking a senior Salesforce/CRM specialist to lead end-to-end delivery across multiple markets, translating commercial needs into scalable system solutions. You will work closely with regional managers to drive initiatives and ensure timely, high-impact outcomes.

The role requires hands-on Salesforce expertise, strong stakeholder management, and the ability to translate business requirements into clear specifications while maintaining established processes and governance.

Qualifications

• 5+ years in business analysis, systems, or consulting with Salesforce focus.
• Hands-on Salesforce as power user/administrator.
• Strong stakeholder management across functions and seniority levels.
• Experience writing user stories and acceptance criteria for CRM or SaaS implementations.
• Experience facilitating structured requirements workshops with cross-functional participants.
• Excellent ability to communicate technical concepts to non-technical stakeholders.
• Fluent in English; familiarity with JIRA or similar tools is a plus.

Responsibilities

• Partner with local markets and regional stakeholders to analyse processes, gather requirements, and facilitate structured discovery sessions.
• Own project delivery end-to-end—from scoping and requirements through configuration, testing, and deployment—within timelines.
• Conduct gap analyses and design Salesforce solutions that drive measurable business improvement and efficiency.
• Translate business requirements into functional specifications, user stories, and acceptance criteria for implementation by technical teams.
• Represent the region in discussions with global counterparts, influencing roadmap direction and regional priorities.
• Manage and prioritise an active backlog of enhancements and issues.
• Act as an escalation point for system and process issues, driving resolution and accountability.
• Conduct user training and maintain documentation across multiple markets.

Skills

Salesforce experience

Salesforce administration

Stakeholder management

User stories & acceptance criteria

Requirements workshops

Technical communication

English fluency

JIRA familiarity

Tools

JIRA

Job description

foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience-fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Job Description

Get to Know the Team

The Digital Sales and Operations team is the engine behind foodpanda's commercial performance. We design and run the systems, processes, and tools that empower our sales organisation to operate at scale - across markets, verticals, and functions. If it touches how we sell, we're involved.

Get to Know the Role

You will report to the Regional Salesforce Manager and own the end-to-end delivery of Salesforce and CRM initiatives across multiple markets. This is a senior individual contributor role - you won't manage people, but you will lead initiatives, influence decisions, and drive outcomes across a complex, multi-stakeholder environment. You will be the connective tissue between business and technology: translating commercial needs into system solutions, keeping projects moving, and earning trust with stakeholders from market operations teams all the way up to regional leadership.

The Critical Tasks You Will Perform

• You will partner with local markets and regional business stakeholders to analyse processes, gather requirements, and facilitate structured discovery sessions
• You will own project delivery end-to-end - from scoping and requirements through to configuration, testing, and production deployment - within agreed timelines
• You will conduct gap analyses and design Salesforce solutions that drive measurable business improvement and long-term efficiency
• You will translate business requirements into clear functional specifications, user stories, and acceptance criteria for implementation by technical teams
• You will represent the region in discussions with global counterparts, influencing roadmap direction and ensuring regional priorities are well-represented
• You will manage and prioritise an active backlog of enhancements and issues, balancing urgency with strategic importance
• You will act as an escalation point for system and process issues, driving resolution with ownership and accountability
• You will conduct user training and maintain documentation that keeps users across multiple markets operating effectively

Qualifications

Qualification

• 5+ years of experience in a business analyst, systems, or consulting role, with a meaningful portion in Salesforce-specific work and a demonstrated track record of delivering complex projects independently
• Hands-on Salesforce experience as a power user, configurator, or administrator, with the ability to translate requirements into system design
• Strong stakeholder management experience - comfortable engaging and influencing across functions and seniority levels, from market operators to regional leadership
• Experience writing user stories and acceptance criteria for CRM or SaaS implementations, working alongside product managers and engineers
• Experience facilitating structured requirements workshops with participants across multiple functions
• Excellent ability to communicate technical concepts to non-technical stakeholders, and business context to technical teams
• Highly organised with the ability to manage multiple concurrent workstreams in a fast-moving, often ambiguous environment
• Fluent in English, written and spoken; familiarity with JIRA or similar tools is a plus

Additional Information

• A dynamic and challenging work environment.
• A company committed to developing you personally and professionally.
• A great working atmosphere with regular company and team events.
• A vibrant and international team committed to diversity and inclusion.
• Responsibility from day one in a fast growing and global company.
• Other benefits include free food, health and dental insurance, and learning and development opportunities

foodpanda is operated by Delivery Hero Group ("DH Group") - the world’s leading local delivery platform, operating in 70+ markets across Asia, Europe, Latin America, the Middle East, and Africa. Delivery Hero started as a food delivery service in 2011 and now employs 40,000+ people globally. Additionally, Delivery Hero is pioneering quick commerce, the next generation of e-commerce, aiming to bring groceries and household goods to customers in under one hour and often in 20 to 30 minutes. Headquartered in Berlin, Germany, Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017.

In July 2024, Delivery Hero SE merged three of its market-leading food delivery businesses, foodora and Yemeksepeti in Europe, and foodpanda in Asia. All three businesses now make up the second-largest organization within the Delivery Hero Group, and leading food and QCommerce delivery in 18 markets in both regions.