Senior Digital Marketing Executive

A Media Bytes Sdn Bhd; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Annual leave 14–20 days

Medical allowance

Meal allowance

Parking reimbursement

Snacks & beverages

Public holidays in KL

Supportive culture

Job summary

A Media Bytes Sdn Bhd in Kuala Lumpur is seeking a Senior Digital Marketing Executive to lead influencer and affiliate collaborations, driving e-commerce growth across online and social media platforms. The role blends creative content strategy with data-driven insights to boost brand visibility and sales.

The candidate will manage influencer relationships, monitor trends in Southeast Asia, and optimize campaigns using Google Analytics and Google Ads.

Qualifications

• At least 3 years’ experience in influencer marketing, social media, or business development.
• Experience with campaigns across Southeast Asia markets is required.
• Fluent in English and Chinese for communication with China HQ.

Responsibilities

• Plan content strategy to match brand goals and drive conversions.
• Work with agencies to select and manage KOLs/KOCs (pricing, timelines, scripts, content delivery).
• Write clear briefs that fit brand tone and local culture.
• Review influencer scripts and materials for brand consistency and platform rules.
• Track campaign results (reach, views, engagement, ROI) and adjust strategy.
• Reuse top influencer content for ads and wider distribution.

Skills

Influencer marketing

Social media

Content strategy

Data analysis

Communication

Tools

Google Analytics

Google Ads

Job description

We are looking for a motivated Senior Digital Marketing Executive to lead influencer and affiliate collaborations and drive e-commerce growth across online and social media platforms. This role combines creative content strategy with data-driven insights to boost brand visibility and sales

Working Arrangement: Monday to Friday, onsite

Working hour: 9am – 6pm (include 1 hour break)

Key Responsibilities

1. Influencer & Content Marketing

Plan content strategy to match brand goals and drive conversions

Work with agencies to select and manage KOLs/KOCs (pricing, timelines, scripts, content delivery)

Write clear briefs that fit brand tone and local culture

Review influencer scripts and materials for brand consistency and platform rules

Track campaign results (reach, views, engagement, ROI) and adjust strategy

Reuse top influencer content for ads and wider distribution

2. Market & Trend Insights

Keep up with Southeast Asia social media trends, KOLs, and supplement industry updates

Track competitors and market changes

Build influencer and content investment plans using data

Skills & Qualifications

At least 3 years’ experience in influencer marketing, social media, or business development

Strong knowledge of Singapore and Malaysia social media, especially TikTok and Instagram

Experience in supplements is a plus

Skilled in tools like Google Analytics and Google Ads

Able to execute quickly in a fast-paced environment

Fluent in English and Chinese (written and spoken) for communication with China HQ

What we have:

Annual Leave from 14 days (to 16 & 20 days)

Fixed monthly medical allowance

Daily meal allowance

Parking is claimable

Free snacks and beverages

Entitled to all public holidays observed in Kuala Lumpur

Positive, supportive, and inclusive work culture

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