Senior Digital Insights & Analytics Leader

Malaysia Airlines; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Malaysia Airlines in Kuala Lumpur is seeking a Senior Executive, Digital Insights to support marketing planning by planning and tracking digital activities, analyzing online performance, and generating insights that drive commercial metrics.

You will collaborate with cross-functional teams, develop dashboards (Power BI, Excel), and translate data into actionable recommendations while staying current with industry trends.

Qualifications

• Bachelor's Degree in Business, Marketing, Data Analytics, or a related field.
• 2–4 years of relevant working experience in digital analytics, marketing analytics, performance marketing, or a related field.
• Prior experience in a similar role (Marketing Analyst, Digital Analyst, Data Analyst, or Performance Marketing Executive) within aviation, travel, e-commerce, or related industries (preferred).
• Strong analytical capabilities with the ability to translate complex digital and commercial data into actionable insights.
• Proficiency in digital analytics tools, preferably Adobe Analytics, with experience analyzing customer journeys, funnels, and conversion data; other analytics platforms welcomed.
• Experience using data visualization and analytical tools such as Power BI, Excel, Python, or R to develop dashboards and performance reports.
• Understanding of airline-related KPIs is an advantage.

Responsibilities

• Plan and monitor the performance of digital marketing activities and initiatives.
• Analyse data from multiple sources to identify trends, patterns, and actionable insights.
• Interpret data and provide recommendations to optimise digital strategies and campaign performance.
• Collaborate with cross-functional teams to define data requirements and ensure data accuracy and integrity.
• Develop reports, dashboards, and visualisations to communicate insights to stakeholders.
• Conduct in-depth analysis of user behaviour, customer journeys, and conversion funnels to identify opportunities for improvement.
• Monitor KPIs to measure the effectiveness of digital marketing initiatives.
• Stay up to date with industry trends, emerging technologies, and best practices in digital analytics.

Skills

Analytical thinking

Communication

Storytelling

Collaboration

Education

Bachelor's degree in Business/Marketing/Data Analytics

Tools

Adobe Analytics

Power BI

Excel

Python

R

Job description

Malaysia Airlines in Kuala Lumpur is seeking a Senior Executive, Digital Insights to support marketing planning by planning and tracking digital activities, analyzing online performance, and generating insights that drive commercial metrics.

You will collaborate with cross-functional teams, develop dashboards (Power BI, Excel), and translate data into actionable recommendations while staying current with industry trends.