Senior Customer and Trade Analyst Executive

Yee Lee Group; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Yee Lee Group in Malaysia is seeking a Trade & Planning Senior Executive to bridge brand strategy with market execution. You will lead trade marketing and sales initiatives, build distributor relationships, and drive campaigns to enhance brand visibility and growth in the market.

The role requires at least 2 years in trade marketing/Sales in FMCG, with strong analytical skills and fluency in English and Mandarin/Cantonese.

Qualifications

• At least 2 years working experience in trade marketing/product development/sales, preferably in FMCG industries.
• Disciplined in execution and follow-up of campaigns.
• Strong analytical skills and attention to details.
• Good proficiency in English and Mandarin/Cantonese.

Responsibilities

• Lead and implement trade marketing strategies to boost brand visibility and market share in Malaysia.
• Plan and execute sales initiatives to grow brand presence and achieve targets.
• Manage trade promotions, merchandising, and market activations for retail impact.
• Build and nurture relationships with distributors, retailers, and stakeholders; train distributor teams.
• Conduct market research and provide regular performance reports to brand principals and teams.
• Collaborate with marketing, logistics, and finance to ensure smooth operations; align activities with brand strategy.
• Oversee budget management for campaigns and activities to maximize ROI.

Skills

Trade marketing

Sales

Market analysis

Budget management

Communication

Job description

We are looking for a Trade & Planning Senior Executive to join our team. If you have experience in trade marketing or sales, and can speak English and Mandarin, this is a great chance for you. Be part of our growing company and help us build stronger brand presence in the market.

Job Purpose / Objective

The Trade Marketing Executive is responsible for bridging the gap between brand strategy and market execution in Malaysia. The role aims to maximize brand growth, build sustainable market presence, and achieve sales targets by developing and implementing effective trade marketing and business strategies.

Main Roles & Responsibilities

Strategic Leadership:

• Develop and implement trade marketing strategies to enhance brand visibility and increase market share in Malaysia.
• Act as the primary liaison between the brand principals and the Malaysian market to ensure smooth communication and alignment of objectives.

Sales & Business Development:

• Plan and execute business development initiatives to grow the brand’s presence and penetration in the region.
• Monitor sales performance and ensure the achievement of sales targets through strategic planning and execution.

Trade Marketing Activities:

• Manage trade promotions, merchandising strategies, and market activations to maximize retail impact.
• Conduct periodic market visits to assess product placement, brand visibility, and promotional effectiveness.
• Design and execute campaigns to drive brand awareness and customer engagement.

Relationship Management:

• Build and maintain strong relationships with distributors, retailers, and other key stakeholders.
• Provide training, support, and guidance to distributor teams to ensure alignment with brand strategies.

Market Analysis & Reporting:

• Conduct market research to understand customer preferences, competitor activities, and market trends.
• Provide regular reports and performance updates to brand principals and internal teams.
• Analyze sales data and market feedback to identify areas for improvement and growth.

Cross-Functional Collaboration:

• Work closely with internal teams such as marketing, logistics, and finance to ensure seamless operations.
• Align trade marketing activities with the overall brand and corporate strategies.

Budget Management:

• Manage trade marketing budgets effectively, ensuring optimal ROI for all campaigns and activities.

Specialized Knowledge / Skills / Job Requirements

• At least 2 years and above working experience in trade marketing/product development/Sales preferably in FMCG industries
• Disciplined in execution and follow up of campaigns
• Strong in analytical skill
• Attention to details and good with numbers
• Good proficiency in English and Mandarin/Cantonese

Education & Experience

At least 2 years and above working experience in trade marketing/product development/Sales preferably in FMCG industries