Senior Content Writer — CRO for SaaS Growth

Respond.io; Kuala Lumpur; On-site; MYR 67,000 - 134,000; Full time

Benefits offered by this job

Wellbeing allowance

Virtual events

Competitive compensation

Job summary

respond.io is hiring a Senior Content Writer with CRO experience to strengthen how respond.io is understood, evaluated, and chosen by our target audience. You will work with the Communications Lead and cross-functional partners to ensure content is understood by buyers and AI systems and supports confident buying decisions.

Success means reducing ambiguity, improving decision clarity, and raising downstream content quality.

Qualifications

• 5+ years of experience in B2B content or conversion-focused roles (SaaS/tech).
• Strong understanding of high-consideration B2B buyer journeys and decision-making.
• Outcome-oriented mindset.
• Able to work in an AI-first environment.
• Excellent written and verbal communication.
• Comfortable with ambiguity and owning decisions within scope.
• Adaptable to changing priorities and signals.
• Strong B2B writing ability, including conversion-focused content.

Responsibilities

• Improve clarity and conversion effectiveness of content on key decision surfaces, including the homepage and other high-impact core pages.
• Write and iterate conversion-critical content, including headlines, page copy, CTAs, proof framing, and blog articles
• Identify where high-intent buyers hesitate, misinterpret, or fail to act, and resolve these issues through content changes.
• Help plan and run focused content-led CRO initiatives when needed with the MarTech team
• Analyze qualitative and quantitative signals from content-lead CRO experiments to summarize outcomes and provide recommendations
• Ensure CRO learnings feed back into content standards and decision frameworks so improvements compound over time.

Skills

CRO experience

B2B content writing

Conversion-focused

AI-first environment

Excellent written communication

Ambiguity handling

Adaptability

Job description

respond.io is hiring a Senior Content Writer with CRO experience to strengthen how respond.io is understood, evaluated, and chosen by our target audience. You will work with the Communications Lead and cross-functional partners to ensure content is understood by buyers and AI systems and supports confident buying decisions.

Success means reducing ambiguity, improving decision clarity, and raising downstream content quality.