Senior Direct Response Copywriter: Growth & Conversion

Maneuver Marketing; Malaysia; On-site; MYR 120,000 - 180,000; Full time

Job summary

Maneuver Marketing is seeking a Senior Direct Response Copywriter in Malaysia to boost conversion across the customer journey. You will craft persuasive offers for supplements, producing copy for advertorials, landing pages, upsells, cross-sells, static ads and video ads.

You’ll own growth projects, validate product-market fit, and systemize winning copy into scalable frameworks. We value strategic, compelling writing that engages customers, reduces churn, and turns loyal users into advocates.

Qualifications

• 5+ years in direct response copywriting for DTC brands, preferably in Health & Wellness/nutrition.
• Proven ability to improve conversion rates, ROI and overall campaign effectiveness.

Responsibilities

• Identify funnel gaps and optimize copy, ads, and upsells to maximize ROAS and LTV.
• Develop hooks, stories, arguments and CTAs to outperform control ads and pages.
• Refine customer personas and leverage surveys to test copy hypotheses.
• Collaborate with media buyers, designers, product leads and editors to align creative execution with growth goals.
• Ensure messaging complies with FTC/FDA/ASA guidelines and brand standards.
• Leverage AI tools to scale high-performing copy while maintaining human nuance.

Skills

Direct response copywriting

Health & Wellness copy

Conversion optimization

AI-assisted writing

Cross-functional collaboration

Tools

Facebook Ads

Landing pages

AI tools (ChatGPT/Claude)

Job description

Maneuver Marketing is seeking a Senior Direct Response Copywriter in Malaysia to boost conversion across the customer journey. You will craft persuasive offers for supplements, producing copy for advertorials, landing pages, upsells, cross-sells, static ads and video ads.

You’ll own growth projects, validate product-market fit, and systemize winning copy into scalable frameworks. We value strategic, compelling writing that engages customers, reduces churn, and turns loyal users into advocates.