Senior Direct Response Copywriter: Growth & Conversion

Maneuver Marketing

Malaysia

On-site

MYR 120,000 - 180,000

Full time

14 days+

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Job summary

Maneuver Marketing is seeking a Senior Direct Response Copywriter in Malaysia to boost conversion across the customer journey. You will craft persuasive offers for supplements, producing copy for advertorials, landing pages, upsells, cross-sells, static ads and video ads.

You’ll own growth projects, validate product-market fit, and systemize winning copy into scalable frameworks. We value strategic, compelling writing that engages customers, reduces churn, and turns loyal users into advocates.

Qualifications

5+ years in direct response copywriting for DTC brands, preferably in Health & Wellness/nutrition.
Proven ability to improve conversion rates, ROI and overall campaign effectiveness.

Responsibilities

Identify funnel gaps and optimize copy, ads, and upsells to maximize ROAS and LTV.
Develop hooks, stories, arguments and CTAs to outperform control ads and pages.
Refine customer personas and leverage surveys to test copy hypotheses.
Collaborate with media buyers, designers, product leads and editors to align creative execution with growth goals.
Ensure messaging complies with FTC/FDA/ASA guidelines and brand standards.
Leverage AI tools to scale high-performing copy while maintaining human nuance.