Senior Content Writer (CRO) – Drive SaaS Conversions

Respond; Kuala Lumpur; On-site; MYR 60,000 - 110,000; Full time

Benefits offered by this job

Wellbeing allowance

Competitive compensation package

Job summary

respond.io is seeking a Senior Content Writer with CRO experience to strengthen how respond.io is understood, evaluated, and chosen by our target audience. You will collaborate with the Communications Lead and cross-functional partners to ensure content is understood by buyers and AI systems, supports clear buying decisions, and converts qualified demand.

This full-time role in Kuala Lumpur offers a dynamic, growth-oriented environment where your work directly impacts conversion performance and

Qualifications

• 5+ years of experience in B2B content or conversion-focused roles.
• Strong understanding of high-consideration B2B buyer journeys.

Responsibilities

• Improve clarity and conversion of content on key surfaces (homepage and core pages).
• Write and iterate conversion-critical content (headlines, page copy, CTAs, proof framing, blog).
• Identify where buyers hesitate and resolve via content changes.
• Plan and run content-led CRO initiatives with the MarTech team.
• Analyze CRO experiments and summarize outcomes for guidance.

Skills

B2B content

Conversion‑focused

SaaS knowledge

WRITING

Job description

respond.io is seeking a Senior Content Writer with CRO experience to strengthen how respond.io is understood, evaluated, and chosen by our target audience. You will collaborate with the Communications Lead and cross-functional partners to ensure content is understood by buyers and AI systems, supports clear buying decisions, and converts qualified demand.

This full-time role in Kuala Lumpur offers a dynamic, growth-oriented environment where your work directly impacts conversion performance and