FMCG Content Writer & Visual Designer

BEACON MART; Petaling Jaya; On-site; MYR 33,000 - 60,000; Full time

Job summary

BEACON MART is seeking a creative Graphic Designer to design social media content and promotional visuals for platforms including Facebook, Instagram, TikTok, and XiaoHongShu. You will craft Mandarin captions, headlines, and product USPs, while developing engaging campaigns aligned with brand messaging.

The role involves planning storyboards, basic video editing, print materials, and collaboration with Creative and Marketing teams to meet deadlines and maintain a consistent look and feel across

Qualifications

• Diploma or degree in Graphic Design, Multimedia, Marketing or a related field.

Responsibilities

• Design social media content for multiple platforms (Facebook, Instagram, TikTok, XiaoHongShu, WhatsApp).
• Create promotional visuals, product highlights, festive campaigns, retail offers and platform-specific artwork.
• Write Mandarin captions, promotional headlines, product USPs and calls-to-action.
• Develop content ideas from trends, product launches, seasonal campaigns and healthy lifestyle topics.
• Plan storyboards, motion graphics, thumbnails, subtitles and short-form video content.
• Assist with basic video editing for TikTok, RED, Facebook Reels and Instagram Reels.
• Prepare print materials: posters, flyers, shelf talkers, price tags, wobblers, banners and basic packaging adaptations.
• Collaborate with Creative and Marketing teams to ensure brand consistency and deadlines.

Skills

Graphic design

Social media design

Content marketing

Mandarin copywriting

Education

Diploma/degree in Graphic Design or related field

Tools

Adobe Illustrator

Adobe Photoshop

Canva Pro

Premiere Pro/After Effects

CapCut

Job description

Design social media content for Facebook, Instagram, TikTok, XiaoHongShu (RED book) and WhatsApp.

Create promotional visuals, product highlights, festive campaigns, retail offers and platform-specific artwork.

Write engaging Mandarin captions, promotional headlines, product USPs and calls-to-action.

Develop content ideas based on consumer trends, product launches, seasonal campaigns and healthy lifestyle topics.

Plan simple storyboards, motion graphics, thumbnails, subtitles and short-form video content.

Assist with basic video editing for TikTok, RED, Facebook Reels and Instagram Reels.

Prepare simple print materials, including posters, flyers, shelf talkers, price tags, wobblers, banners and basic packaging adaptations.

Work closely with the Creative and Marketing teams to maintain consistent brand identity and messaging.

Complete assigned content according to the campaign schedule and required deadlines.

Requirements

Diploma or degree in Graphic Design, Multimedia, Marketing or a related field.

2–3 years of relevant experience in graphic design, social media design or content marketing.

Strong Mandarin copywriting skills with average English communication ability.

Proficient in Adobe Illustrator, Adobe Photoshop, Canva Pro and video-editing applications.

Basic knowledge of short-form video editing; CapCut or Premiere Pro / After Effects is preferred.

Familiar with Facebook, Instagram, TikTok and XiaoHongShu content formats and trends.

Basic understanding of CMYK, bleed, safe margins, print-ready artwork and PDF/AI output & Digital (RGB) output.

Experience in FMCG, retail, supermarket, food and beverage or e-commerce is highly preferred.

Who We Are Looking For?

We are looking for a creative designer who thinks like a marketer—not just a graphic artist. You should understand how to combine attractive visuals with persuasive Mandarin content Copywriting to increase engagement and support product sales.

Most importantly, you should have a positive attitude, strong sense of responsibility, integrity and willingness to learn.