Senior Communications & Content Strategy Specialist

Hunza Properties; Penang; On-site; MYR 89,000 - 156,000; Full time

Job summary

Jora Malaysia is seeking a Senior Communications & Content Strategy Specialist to lead digital marketing efforts, strategize campaigns, and generate high-quality leads for sales and marketing teams while meeting annual financial targets. You will develop content calendars, coordinate across social platforms, monitor brand health, and collaborate with HR to position the company as an employer of choice.

Experience in analytics and multi-language captions are valued; Canva/CapCut/Adobe Suite

Qualifications

• Diploma or Degree in Marketing, Mass Communication, Digital Media or related field.
• Minimum 4 years relevant experience preferred.
• Strong copywriting and content planning skills.
• Familiarity with Facebook, Instagram, TikTok and social media management tools.
• Basic knowledge of Canva, CapCut or Adobe Creative Suite is an advantage.
• Creative, proactive and able to work independently.
• Ability to write engaging social media captions and content in multiple languages.

Responsibilities

• Develop and manage a comprehensive content calendar for social media, websites, email campaigns and other communication channels.
• Conceptualize and execute creative sales & marketing campaigns that combine content and communication elements to drive awareness and engagement.
• Plan and execute social media strategies to enhance engagement and grow brand presence across platforms like Facebook, Instagram, LinkedIn, TikTok, RedBook, Google and YouTube.
• Write, edit, and proofread content for various platforms, including marketing brochure, flyer, articles, newspaper ad, social media posts, newsletters, marketing videos and ad campaigns.
• Develop and maintain a comprehensive Brand Guide that outlines company tone, voice, design standards, and messaging.
• Work closely with HR to craft internal campaigns and external materials to position the company as an employer of choice.
• Monitor online reviews, social media mentions, and press coverage to address potential reputational risks and enhance brand perception.
• Track and analyse the performance of content and communication initiatives using tools like Google Analytics, social media insights, and CRM systems.
• Collaborate with the marketing team to plan and execute campaigns, launches, and trade shows.
• Work with influencers, YouTubers, KOLs, and external partners to amplify brand messaging and extend reach.

Skills

Copywriting

Content planning

Social media management

Multilingual content

Education

Diploma or Degree in Marketing, Mass Communication, Digital Media or related field

Tools

Canva

CapCut

Adobe Creative Suite

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Senior Communications & Content Strategy Specialist

The Senior Communications & Content Strategy Specialist is responsible for strategizing, planning, formulating, implementing, and monitoring all digital marketing activities and campaigns to generate high-quality leads for the sales and marketing team, while achieving company financial targets yearly.

Key responsibilities

• Develop and manage a comprehensive content calendar for social media, websites, email campaigns and other communication channels
• Conceptualize and execute creative sales & marketing campaigns that combine content and communication elements to drive awareness and engagement
• Plan and execute social media strategies to enhance engagement and grow brand presence across platforms like Facebook, Instagram, LinkedIn, TikTok, RedBook, Google and YouTube
• Write, edit, and proofread content for various platforms, including marketing brochure, flyer, articles, newspaper ad, social media posts, newsletters, marketing videos and ad campaigns
• Develop and maintain a comprehensive Brand Guide that outlines company tone, voice, design standards, and messaging
• Work closely with HR to craft internal campaigns and external materials to position the company as an employer of choice
• Monitor online reviews, social media mentions, and press coverage to address potential reputational risks and enhance brand perception
• Track and analyse the performance of content and communication initiatives using tools like Google Analytics, social media insights, and CRM systems
• Collaborate with the marketing team to plan and execute campaigns, launches, and trade shows
• Work with influencers, YouTubers, KOLs, and external partners to amplify brand messaging and extend reach

Requirements

• Diploma or Degree in Marketing, Mass Communication, Digital Media or related field.
• Minimum 4 years relevant experience preferred.
• Strong copywriting and content planning skills.
• Familiarity with Facebook, Instagram, TikTok and social media management tools.
• Basic knowledge of Canva, CapCut or Adobe Creative Suite is an advantage.
• Creative, proactive and able to work independently.
• Ability to write engaging social media captions and content in multiple languages.