Assistant Manager, Content - Communications

Hong Leong Assurance; Selangor; On-site; MYR 67,000 - 112,000; Full time

Job summary

Hong Leong Assurance in Malaysia seeks an Assistant Manager, Content & Communications to drive content across key channels, including social media, eDMs, and educational content initiatives.

You will lead storytelling, own the content calendar, collaborate with Digital Marketing and Brand teams, and translate business goals into engaging content that strengthens brand equity and audience engagement.

Qualifications

• Bachelor's degree in marketing, communications or related field.
• 3–5 years in content marketing, social media, or digital communications.
• Proven ability to create engaging content across digital platforms.

Responsibilities

• Own end-to-end content strategy and calendar for Facebook and Instagram.
• Develop compelling content concepts aligned with brand and business objectives.
• Create content from ideation to execution, including copywriting and visuals.
• Monitor trends and audience insights to create timely content opportunities.
• Manage social interactions and measure performance to optimise reach.
• Collaborate with marketing and brand teams on eDMs and educational content initiatives.
• Advise on content best practices to strengthen brand narratives.

Skills

Content strategy

Social media management

Copywriting & storytelling

Email marketing

Digital content creation

Project management

Education

Bachelor's Degree in Marketing, Mass Communications, Journalism, Public Relations, Digital Media, or related

Tools

Canva

Adobe Creative Suite

Email marketing platforms

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

We are seeking a creative and digitally savvy Assistant Manager, Content & Communications to drive content development and execution across our key communication channels.

As the team's content specialist, you will transform business objectives into compelling stories that engage and educate audiences. You will manage social media content for Facebook and Instagram, develop content for eDM campaigns, and support the creation of financial literacy content that strengthens our brand and thought leadership.

The ideal candidate is a strong storyteller with a keen understanding of audience behaviour, digital trends, and content best practices, with the ability to turn insights into impactful content that drives engagement and business results.

Key Responsibilities

1. Content Strategy, Social Media & Community Management

• Own and manage the end-to-end content strategy and content calendar for Facebook and Instagram, ensuring a consistent and engaging brand presence.
• Develop compelling content concepts, creative angles, and storytelling frameworks aligned with brand, campaign, and business objectives.
• Create content from ideation to execution, including copywriting, visual design, content scheduling, and publishing.
• Identify relevant trends, cultural moments, and audience insights to create timely and engaging content opportunities.
• Monitor, manage, and respond to social media interactions, comments, and direct messages, fostering meaningful engagement and strengthening brand affinity.
• Track and analyse social media performance, providing actionable recommendations to optimise content effectiveness, reach, and engagement.
• Stay abreast of emerging social media trends, platform updates, and content formats to continuously enhance content quality and relevance.

2. Email Marketing & Digital Content Support

• Collaborate closely with the Digital Marketing Manager to translate campaign objectives and target audience strategies into effective email communications.
• Ensure all eDMs are aligned with brand guidelines, customer journeys and campaign objectives.
• Support content performance analysis and recommend improvements based on campaign insights and audience behaviour.
• Partner with the Brand Manager to develop and produce content for the Company's financial literacy magazine and educational content initiatives.
• Research industry trends, consumer insights and financial topics to support content development.

4. Brand Storytelling & Content Excellence

• Act as the team's subject matter expert for content development, storytelling, and audience engagement.
• Identify opportunities to strengthen brand narratives through innovative content themes, campaigns, and thought leadership initiatives.
• Champion content best practices and contribute fresh ideas that enhance brand awareness, credibility, and customer engagement.
• Leverage audience insights, performance data, and industry trends to continuously improve content strategy and effectiveness.

Content & Storytelling

• Exceptional copywriting, editing, and storytelling skills.
• Strong ability to identify unique content angles and translate complex topics into engaging and relatable content.

Digital & Design

• Hands‑on experience managing Facebook and Instagram content and communities.
• Proficiency in Canva, Adobe Creative Suite, or equivalent content creation tools.
• Experience creating and designing eDMs using email marketing platforms.
• Basic video editing and short‑form content creation skills are an advantage.

Personal Attributes

• Creative, curious, and highly attuned to digital and social media trends.
• Strong project management and organisational skills with the ability to manage multiple priorities.
• Self‑motivated and proactive, with the ability to work independently and collaboratively.
• Data‑driven mindset with the ability to translate insights into meaningful content improvements.

Requirements

• Bachelor's Degree in Marketing, Mass Communications, Journalism, Public Relations, Digital Media, or a related discipline.
• Minimum 3 to 5 years of experience in content marketing, social media management, digital communications, editorial, or related fields.
• Proven track record of creating engaging content across multiple digital platforms.