Senior Channel Planning Specialist

CelcomDigi; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

CelcomDigi is seeking a Senior Channel Planning Specialist (Open Channel) to design income models, incentives, and channel strategies that drive subscriber growth and competitiveness in Malaysia.

You will lead tactical initiatives, manage budgets, and collaborate with cross-functional teams to deliver sustainable business results and long-term channel success.

Qualifications

• Bachelor’s degree in commerce-related fields or equivalent.
• 8–12 years of relevant working experience.
• Proven track record of delivering strong business results.
• Strong communication and cross-functional collaboration.
• Strong data analytics skills with large datasets.

Responsibilities

• Lead the Open Channel income model development, incentives and governance.
• Design and validate components, rules and rewards for dealer base.
• Set landscape aligned to CEO priorities; drive channel growth and cost efficiency.
• Oversee Prepaid base incentive schemes and concurrent payouts.
• Review incentives for new/refined offers to ensure sustainable costs.
• Engage stakeholders and manage Postpaid incentives for Open Channel.

Skills

Channel planning

Stakeholder management

Data analysis

Budget management

Team leadership

Education

Bachelor's degree in commerce-related fields

Tools

MS Excel

SAP

Power BI

Job description

We are looking for a Senior Channel Planning Specialist (Open Channel) to design and optimize income models, incentives, and channel strategies that drive subscriber growth and market competitiveness. This role will lead tactical initiatives, manage budgets, and collaborate with cross-functional teams to deliver sustainable business results and long-term channel success.

Responsibilities:

• Team lead in overseeing the development, execution, & dispute management of the Open Channel income model, pioneering work into placing effective drivers to acquire Malaysian subscribers & growing a solid Postpaid base. Facilitating change management in the long-term sustainability of channel’s future landscape and drive the development of futureproof infrastructure in line with corporate KPIs.
• Designing & validating the components, business rules, and reward structure that will secure a solid productive dealer base to deliver Malaysian Prepaid & Postpaid subscriber acquisition, ensure competitiveness in market & having regular review of payouts to ensure a sustainable operating cost and investment.
• Support in setting the right landscape for the channel aligned to the company/ CEO priorities, striving to deliver productive touch point growth & optimal product mix (primarily driven by Prepaid, will also include Postpaid, Fibre, and/or Convergence) in tandem with delivering sustainable operating cost that will collectively push the channel forwards.
• Team lead in overseeing the development & maintenance of the Prepaid base incentive scheme for the company, ensuring competitiveness in market and driving the channel forward.
• Timely review & setup of incentives for new or refined Prepaid product offers, ensure competitiveness in market having regular review of incentive payouts to ensure a sustainable operating cost and investment.
• Regular engagement with stakeholders managing Postpaid base incentive touching Open Channel, ensuring competitiveness and relevancy for the channel.

Campaign/ Tactical Planning, Monitoring & Execution

• Responsible for the end-to-end delivery of assigned tactical/ campaigns and activities in a cohesive, organised, and well-orchestrated manner, including but not limited to, budgets, planning, processes, deliverable, collaterals, and communications, as well as all necessary coordination and engagements with multiple stakeholders within the company, including but not limited to, marketing, product, sales, distribution, dealer management, operations, performance management, legal, system & IT, corporate communications, and finance.
• Take ownership with regular monitoring of the channel overall performance to track progress of channel initiatives and actual vs company target
• Capable of critical assessment via data/ report processing to identify gaps, initiate and plan proposals for necessity interventions to deliver to the company objective & target.
• Budget/ A&P/ Spend management & post-evaluation for assigned channel initiative to review on ROI.
• Regular check & balance of initiative, as well as occasional on-ground audit to ensure executional and operational excellence.

Stakeholder Management & Leading Self

• Able to independently manage relevant senior or operational stakeholders as and when necessary.
• Able to work independently or collectively with team members to develop proposals or data sets.
• Lead/ Facilitate presentations or forum discussions with internal or external stakeholders to acquire approval or guidance.
• Lead briefings to Region & Sales Force for assigned channel initiatives.

Requirements:

• Bachelor’s degree in commerce-related fields (e.g., Economics, Marketing, Accounting, Business, Finance) or equivalent.
• 8–12 years of relevant working experience.
• Proven track record of consistently delivering strong business results against stretch objectives.
• Demonstrated accountability and ownership, whether as an individual contributor, team member, team leader, or through influential leadership.
• Strong ability to collaborate effectively, both within the function and across cross-functional teams.
• Strong and effective communicator, both formal and informal, with the ability to coordinate across multiple stakeholder groups and levels through clear, concise, and unambiguous communication.
• Strong data analytical skills with the ability to derive actionable insights from large datasets (proficiency in MS Excel, SAP, Power BI).
• Experience in on-ground sales and trade, leveraging practical knowledge to develop and execute operationally relevant plans; added advantage.