Senior Category Growth Lead

MAMEE-Double Decker (M) Sdn Bhd; Subang Jaya; On-site; MYR 180,000 - 260,000; Full time

Job summary

Mamee-Double Decker (M) Sdn Bhd is seeking a senior Category Manager to lead a data-driven category agenda across FMCG channels in Malaysia. You will translate Nielsen and Kantar insights into compelling category sell stories for senior stakeholders.

Responsibilities include partnering with retailers in Joint Business Planning, aligning category strategy with in-store execution, and mentoring junior team members while driving growth, share, and margin optimization.

Qualifications

• Bachelor's degree in Business/Marketing is required.
• 8–10 years in FMCG across Category Management/Trade Marketing/Commercial.
• Proven experience with Nielsen, Kantar, or equivalent market data tools.
• Track record in driving category growth and influencing key retailers.
• Strong commercial acumen, stakeholder management, and storytelling ability.

Responsibilities

• Lead synthesis of Nielsen, Kantar, and retail data into category opportunities.
• Drive understanding of shopper missions, channel dynamics, and competitive landscape.
• Build data-backed category sell stories for senior stakeholders and customers.
• Embed category perspective into innovation, demand planning, and campaign design.
• Act as trusted category advisor to key retailers in Joint Business Planning.
• Shape win-win growth plans with customers and influence space allocation and assortment expansion.
• Anchor category thinking in customer conversations and negotiations.
• Ensure alignment between category strategy and shelf execution.
• Coach and mentor junior team members where applicable.
• Own category KPIs: Sales, Market Share, Margin, ROS, Penetration.
• Drive performance tracking, root-cause analysis, and corrective actions.

Skills

Category Management

Trade Marketing

Commercial Acumen

Storytelling

Stakeholder Management

Education

Bachelor's degree in Business/Marketing

Tools

Nielsen

Kantar

Job description

Mamee-Double Decker (M) Sdn Bhd is seeking a senior Category Manager to lead a data-driven category agenda across FMCG channels in Malaysia. You will translate Nielsen and Kantar insights into compelling category sell stories for senior stakeholders.

Responsibilities include partnering with retailers in Joint Business Planning, aligning category strategy with in-store execution, and mentoring junior team members while driving growth, share, and margin optimization.